Broder Bros., Co. Announces Board Member Appointments

David Heath worked for Nike, Inc. beginning in 1990. From 2007 until 2009, Mr. Heath was the Vice President of Global Sales. Prior to becoming Vice President of Global Sales, he had been the Vice President of U.S. Sales helping lead the business through one of its strongest growth periods. Prior to that, he had been Commerce Director for the Americas region, the first U.S. General Manager of Nike's equipment division, Global Sales Director, and Apparel Sales Manager for theSouthwestern United States.

Michael Lundin has been a Partner of Resilience Capital Partners since 2008. Prior to joining Resilience Capital Partners, Mr. Lundin was the President and Chief Executive Officer of Oglebay Norton Company from 2002 until 2008 and served as a director since 2001. Mr. Lundin is a Director of Rand Logistics, Avtron, Inc. and the Cleveland Sight Center.

Edward Conard is an independent director and investor. He was a Managing Director of Bain Capital, LLC from March 1993 to December 31, 2007. Prior to joining Bain Capital, Mr. Conard was a director of Wasserstein Perella from 1990 to 1992 where he headed the firm's Transaction Development Group. Previously, Mr. Conard was a Vice President at Bain & Company, where he headed the firm's operations practice and managed major client relationships in the industrial manufacturing and consumer goods industries. Mr. Conard also has experience as both a product and manufacturing engineer in the automobile industry. Mr. Conard previously served as a director of Broder Bros., Co. from 2000 to 2009. Mr. Conard is also a director of Sensata Technologies, Unisource Worldwide, Inc. and Waters Corporation.

"We're pleased to have the full board in place to provide guidance on the strategic direction for the Company following the recently completed bond exchange offer," commented Thomas Myers, the Company's CEO. "The ad hoc committee identified individuals who have outstanding sales, marketing and general management experience. We're also pleased that Ed Conard, who had been Board Chairman from 2000 through 2009, has rejoined the board."

About Broder Bros., Co.

Broder Bros., Co. is one of the nation's largest distributors of trade, private label and retail apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day. Via its three divisions, the Company distributes industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes and Jerzees as well as several retail and private label brands.

Website: www.broderbrosco.com

SOURCE Broder Bros., Co.

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