Americans Say Jackson's Death is Receiving Too Much Media Coverage

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research using its MediaCurves.com(R) website on July 1, to obtain Americans' perceptions of recent celebrity deaths, with regard to the amount of media coverage they are receiving. To view detailed results go to: www.mediacurves.com.

While the majority of respondents (63%) reported that Michael Jackson's death is receiving too much media coverage, an even larger majority (80%) reported that they are engaged in the topic when they are exposed to it by the media. However, a slightly higher percentage of respondents (84%) indicated that they are engaged with the topic of Fawcett's death when they are exposed to it by the media.

Among the study findings:

"With regard to the topic of Michael Jackson's death, indicate whether or not you feel the media coverage is appropriate."

                                          Total
    Too much coverage                      63%
    Appropriate coverage                   36%
    Not enough coverage                     2%

"Please indicate how engaged you are in this specific topic (Michael Jackson's death) when you are exposed to it in the media."

                                                Total
    Extremely engaged in the topic               13%
    Engaged in the topic                         29%
    Somewhat engaged in the topic                38%
    Not at all engaged in the topic              20%

"With regard to the topic of Farrah Fawcett's death, indicate whether or not you feel the media coverage is appropriate."

                                          Total
    Too much coverage                       5%
    Appropriate coverage                   56%
    Not enough coverage                    39%

"Please indicate how engaged you are in this specific topic (Farrah Fawcett's death) when you are exposed to it in the media."

                                                Total
    Extremely engaged in the topic               11%
    Engaged in the topic                         32%
    Somewhat engaged in the topic                41%
    Not at all engaged in the topic              17%

About MediaCurves.com

MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered inFlemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.

SOURCE HCD Research

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