Published:
Sonnet Models Launches Global Modelling Competition on Facebook
CAMBRIDGE, England , July 2 /PRNewswire/ -- Cambridge technology start-up
Sonnet Models are set to change the way aspiring models get onto the books of
the world's leading modelling agencies through a newly-launched Facebook
application.
Based on the public's votes, the 'Sonnet Face of the World' competition
will allow any aspiring Kate Moss to get the attention of top modelling
agencies around the world. Sonnet currently has partners in 33 locations and
all finalists will secure contracts with leading agencies such as Elite,
Diva, Scene and Click. The winners will fly to one of the fashion capitals
for a photo shoot with a top photographer to launch their modelling careers.
Although simple and intuitive, the application is also incredibly
powerful. By gathering millions of consumer opinions from around the world,
the patent-pending sorting algorithms will allow modelling agencies to
instantly find the best models - even if they have to meet very specific
criteria. Finding a model who appeals specifically to women inMiami aged
35-40 may seem like a difficult task, but a simple search on Sonnet will
locate the best candidates in seconds.
In essence, Sonnet is a filter for the sheer quantity of information that
bombards modelling industry professionals every day. This is a serious
barrier for aspiring models, especially those who have real potential but
simply don't get noticed by the right people at the right time. The founders
of Sonnet believe that this application will make it easier for the best
scouts and the best models to get in touch.
Mike Chepkin, CEO and co-founder of Sonnet Models, says "The way it works
is simple: a model goes to the Sonnet Facebook application at
http://apps.facebook.com/sonnetmodels. He or she uploads a photo and submits
it into categories, e.g. 'friendliness' or 'beauty'. Facebook users then
decide which models they prefer by casting votes and the top models could get
scouted by some of the world's leading agencies."
Sonnetmodels.com (http://www.sonnetmodels.com) is the brainchild of a
group of mathematicians from Cambridge University,England, who are using
advanced algorithms and data sorting techniques to analyse the voting on
Facebook. Founded in 2008, Sonnet's multi-national team consists of experts
in the fields of web development, social networking applications, modelling
and fashion. Sonnet obtained seed funding in 2008 and secured Angel
investment in 2009.
http://www.sonnetmodels.com
SOURCE Sonnet Models Ltd
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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