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Realty World Northern CA & NV Partners With WellcomeMat to Become First Real Estate Brokerage to Harness Video Company-Wide
TRACY, Calif. and BOULDER, Colo. , July 1 /PRNewswire/ -- Realty World Northern California & Nevada announced that it has partnered with WellcomeMat to provide its 1,500 associates unlimited access to WellcomeMat's enterprise-class, real estate video platform, found at www.WellcomeMat.com. WellcomeMat's platform is leveraged to apply an unmatched, branded video experience for Northern California & Nevada homebuyers at www.homeresearch.com and distribute videos to YouTube, Twitter, Facebook and other relevant sites.
"Today's homebuyers need more than text, virtual tours and property photos before deciding to view a property, much less buy one. Video is viral and becoming the most important thing people search for online. The real estate industry hasn't adopted this medium quickly enough and needs to think more "consumer-centric." WellcomeMat has enabled our associates to deliver sophisticated, professional videos of listings so clients can see the beauty and feel the energy of homes before deciding to view them," said James Dwiggins, Chief Strategy Officer, Realty World Northern California &Nevada. "We created an exclusive partnership with 415Video ofSan Francisco to provide videography across our markets. With subsidy we provide 415Video, our associates have professional videos of their listings without paying for them until they sell and receive a commission check. If the listing doesn't sell, associates don't pay for the service. In six weeks alone, video is one of many successful tools we use to market properties and an easy way to ensure our associates become the choice for home sellers.
Within the first six weeks of beta programming, Realty World Northern California &Nevada filmed approximately 100 videos. Over the next six months, the company plans to rollout videos for all listings, including city tour videos highlighting surrounding communities, agent bio videos, and office videos for recruiting. In addition to being searchable through www.homeresearch.com, videos are applied within each MLS and distributed via WellcomeMat's platform, garnering maximum exposure. "Consumers want as much information when searching for homes," said Christian Sterner, co-founder of WellcomeMat. "At WellcomeMat, we understand "web appeal" and are 100% committed to helping brokerages grow their local brands with superior video tools and applications."
For more information, visit http://www.realtyworldnca.com & http://www.WellcomeMat.com
James Dwiggins Christian Sterner
Realty World Northern California & Nevada WellcomeMat.com
(800) 460.2288 Ext. 275 (303) 499.0589
jamesd@rwnc.net csterner@wellcomemat.com
SOURCE Realty World Northern California &Nevada
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