Edible Arrangements(R) Sweetens Summer with a Limited-Time Gourmet Fruit Giveaway

"Summer is here and we want to show everyone just how refreshing and sweet Edible Arrangements' products can be," said Steve Thomas, Vice President of Marketing for Edible Arrangements. "Edible Arrangements' chocolate-covered strawberry giveaway is our way of saying 'thank you' and treating our consumers to something special this summer."

Edible Arrangements fresh fruit arrangements start at the same price as most floral assortments and feature a variety of fresh fruits including pineapple, cantaloupe, honeydew, grapes, pears, watermelon, mango, kiwi and strawberries. Each Edible Arrangements product is made-to-order to assure freshness; no preservatives or sweeteners are ever used on the fruit. The artistically designed fruit bouquets are arranged in a reusable designer container and delivered fresh nationwide or available for pick-up at one of more than 800 Edible Arrangements locations nationwide.

SUMMER PICNICS, FAMILY REUNIONS AND SEASONAL GET TOGETHERS

Entertainers can save time and extend dollars by letting bouquets of fruit from Edible Arrangements serve as a delicious seasonal treat as well as the centerpiece at any summer event. A few of this season's featured arrangements include:

    --  Watermelon Festival(R) (Available through September 30) - Summer party
        spreads will never be the same now that the Watermelon Festival is on
        the scene. A sweet summer centerpiece filled with refreshing watermelon
        wedges, pineapple daisies, honeydew, cantaloupe, strawberries and
        grapes. This arrangement is ideal for summer picnics, backyard barbeques
        or any summer get-together ($75 - $105).
    --  Fruit Truffles Bouquet(TM) - Delicious Fruit Truffles are a sweet
        surprise to any summer soiree.  Made with bite-sized Granny Smith Apple
        and Anjou Pear bites, each Fruit Truffle is dipped in gourmet chocolate
        and rolled in delectable toppings including coconut, crushed almonds and
        cinnamon.  ($59 - $85).

    --  Kids & Kids at Heart Collection by Edible Arrangements(TM) - The
        specially designed kids' arrangements are an extraordinary
        collection of fresh fruit arrangements displayed in customized keepsake
        containers depicting some of the most popular and beloved
        children's characters of all time.  The Kids & Kids at Heart
        Collection by Edible Arrangements is a fun, healthy way to make every
        day and any occasion special for children and the child in all of us,
        from themed-birthday parties to summer celebrations or simply as an
        acknowledgment of a job well done ($59).

Ordering Edible Arrangements is as quick and simple as purchasing flowers. Assortments are available via a toll-free number at 1-877-DOFRUIT, or online at www.EdibleArrangements.com.

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 inEast Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine's 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises acrossthe United States,Canada,Puerto Rico, theUnited Kingdom,Dubai and throughout theUnited Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company's retail stores, or on-line at www.EdibleArrangements.com.

SOURCE Edible Arrangements International, Inc.

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