Alaska Airlines, Horizon Air Offer 'Fly Now, Paradise Later'

To qualify, customers must be a member or enroll in the Alaska Airlines Mileage Plan and register for the promotion at alaskaair.com/baytoparadise. After that, any travel on Alaska Airlines or Horizon Air fromSan Francisco,Oakland,San Jose,Sacramento andSanta Rosa, Calif., to any Alaska Airlines or Horizon Air city qualifies for discounts for two passengers off Alaska's new nonstop service betweenOakland andHawaii. Two trips equal 20 percent off, three trips equal 30 percent off, and four or more trips equal 40 percent off. Customers will receive a minimum of 10 percent off just for registering.

Alaska Airlines will begin four-times-weekly service betweenOakland andKahului, Hawaii, on the island ofMaui, beginning Nov. 9, 2009, and thrice-weekly service betweenOakland and Kona, on theBig Island of Hawaii, starting Nov. 10, 2009. Earned discounts are valid for travel through March 1, 2010 (holiday blackout dates apply).

In addition,Alaska is offering an introductory fare of $169 each way on the new flights for reservations made between July 1 and July 31, 2009.

"We invite our Bay Area customers to sample ourHawaii service at prices that make paradise really affordable," said Steve Jarvis, Alaska Airlines' vice president of marketing, sales and customer experience. "Alaska is the only airline to offer nonstop service to Kona andMaui fromOakland. In addition,Alaska and Horizon serve the Bay Area with frequent, daily flights up and down the West Coast and an attractive frequent flier plan for earning miles toHawaii,Mexico and other great resort destinations."

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network inAlaska, the Lower 48,Hawaii,Canada andMexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

Discount promotion rules: A qualifying trip is defined as any Mileage Plan-earning flight from the Bay Area flown July 1 to Sept. 30, 2009. Redemption travel starts Nov. 9, 2009, fromOakland toMaui and Nov. 10, 2009, fromOakland to Kona and ends March 1, 2010. Blackout periods for discount coupons toHawaii are Nov. 20-21, 2009, and Dec. 17-20, 2009, and fromHawaii are Nov. 28-30, 2009, and Jan. 1-4, 2010. Discount must be ticketed by Dec. 31, 2009, for travel Nov. 9, 2009, through March 1, 2010. Registration is required prior to passenger's first qualifying flight in order to receive the discount code. Promotion valid only on qualifying paid flights originating inOakland,San Francisco,San Jose,Sacramento orSanta Rosa between July 1, 2009, and September 30, 2009. Flight miles must be credited to passenger's Alaska Airlines Mileage Plan account to earn theHawaii discount code. Offer not valid on free or award travel. Promotion valid only with flights operated and marketed by Alaska Airlines and Horizon Air. Please allow four to six weeks for travel and discount code to be credited. All terms and conditions of the Mileage Plan program apply. Offer subject to change without notice.

Introductory fare rules: Fare is valid from July 1 through July 31, 2009. Travel is from Nov. 9, 2009,Oakland-Maui and Nov 10, 2009,Oakland-Kona, and travel must be complete by March 1, 2010. Blackout periods toHawaii are Nov. 20-22, 2009, and Dec. 16-28, 2009, and fromHawaii are Nov. 28-30, 2009, and Dec. 26, 2009-Jan. 6, 2010. Not included in the fare: Airport Passenger Facility charges of up to $9 (amount depends on itinerary), U.S. Federal Segment Tax of $3.60 per segment (takeoff and landing) and U.S. Security Fee of $2.50 per enplanement. Other important information: All taxes and fees shown are based on one-way travel and may be doubled if traveling roundtrip. Tickets are nonrefundable but can be changed for a $75 fee when changes are made online at alaskaair.com ($100 when made through a reservation call center or ticket counter and $125 when originally booked through a travel agent and changes are made through a reservation call center or ticket counter) and any applicable changes in fare. A ticket purchased at a Horizon Air or Alaska Airlines airport location or through a reservation call center will cost $15 more per person than the advertised fare. Seats are limited and may not be available on all flights or all days. All fares, taxes and fees are in U.S. dollars and are subject to change without notice, and other restrictions apply. A $15 charge will apply to the first checked bag. A second bag may be checked for $25. Additional fees apply to check more than two bags or overweight or oversized items. See checked baggage policy at alaskaair.com for more details.

SOURCE Alaska Airlines

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