Testronic Labs Founding Member of MESA

MESA, a global federation of service providers to the entertainment industry, assists its members in the efficient creation, production and distribution of physical and digital media and entertainment. MESA utilizes partnerships with service providers, content providers and other industry trade associations, to generate dialogue and improvements in process throughout the media and entertainment industry.

Along with DEG: The Digital Entertainment Group, MESA is co-producer of leading industry conferences including Entertainment Supply Chain Academy (US and Europe) and Blu-Con. Testronic Labs performed a featured role as Premier Sponsors at this week's ESCA conference at the Luxe Hotel, Los Angeles with Seth Hallen, President of Testronic Labs US speaking on quality issues to an audience of over 200 Hollywood studios, technology thought leaders and service providers.

As a founding member of MESA, Testronic Labs will be instrumentally involved in the planning process for MESA and will participate as major sponsors and speakers at future industry events. The company's branding will appear on all MESA materials including print advertisements in Variety and Video Business while Testronic Labs becomes a regular content contributor to MESA's M&E journal and website blog.

"Since the inception of their Entertainment Supply Chain Academy event in 2006, this team has clearly demonstrated a significant role in helping vendors become more effective, efficient and aligned," comments Seth Hallen, President of Testronic Labs US. "We are delighted to join MESA as founding members and to have this opportunity to apply our unique position within the supply chain and help lead our industry in managing today's key issues."

"As a leader in quality assurance services to the media and entertainment sectors, Testronic Labs is ideally placed to occupy a central role within the development of MESA," comments Guy Finley, MESA's Director of Community Development. "As MESA evolves, the involvement of Testronic Labs as a founding member and Seth Hallen as a key contributor to the MESA advisory boards will be integral to MESA's mission of providing an outlet for collaboration and innovation in the media and entertainment space. Their continuing contributions of thought leadership and direction in our industry will facilitate MESA's future successes."

About Testronic Labs

Testronic Labs, established in 1998, is the worldwide leading Quality Assurance provider of choice for the software, hardware, digital media and entertainment industry. Services cover the film, computer game and telecoms industry along with e-learning and interactive software as well hardware and a range of certification standards.

Testronic Labs' skilled team provides testing of any content across any medium to any end device. Based at Burbank, CA, Pinewood Studios and central London UK, Diepenbeek, Belgium and Warsaw, Poland, Testronic Labs are the only global Quality Assurance company operating across the entire digital media industry.

About MESA

The Media & Entertainment Services Alliance was formed in 2008 by the co-founders of the Entertainment Supply Chain Academy (ESCA), as well as the Consumer Electronics Supply Chain Academy (CESCA), ESCA Europe, Blu-Con and GameSupply conferences. Its mission is to support service providers in building efficiencies in the creation, production and distribution of physical and digital media and entertainment. For more information visit: www.MESAlliance.org.

Public Relations Consultant to Testronic Labs
Zoë Buckingham, 818-845-3223
zoe.buckingham@testroniclabs.com
www.testroniclabs.com