Published:
DynaPep Energy Announces Duane Reade Distribution Partnership
BOCA RATON, Fla. - (BUSINESS WIRE) - DynaPep announced today that they have completed a
distribution agreement with Duane Reade which puts their revolutionary
energy micro-shot DynaPep in all 253 of Duane Reade's New York
Locations.
"Duane Reade is a perfect match for the power of DynaPep Energy…," said
Lisa Krinsky, C.E.O. and co-founder of DynaPep ,"…Duane Reade has
been a part of the New York City landscape since 1960 and we are very
excited to be partnering with them."
In what will be an innovative and highly effective marketing
campaign in the Energy Drink category, DynaPep Energy will be handed
out in such New York landmark locations as Grand Central Station, The
Port Authority Bus Terminal and Penn Station. This initiative is part of
Duane Reade's Commuter Gift Bag Sampling Program. During this
program Duane Reade will distribute over 50,000 DynaPep Energy samples
to New York City commuters. The sampling will take place from 8am-10am
giving both Duane Reade and DynaPep Energy a presence at the most
traveled locations in the city at the peak of the commuter rush,
maximizing market penetration.
In addition, Duane Reade will be including DynaPep's all
new 20 second commercial starring model and actress Bianca Holland, on
an electronic billboard in one of Manhattan's most visible areas, 50th
and Broadway, as well as a radio ad campaign on New York's legendary
95.5 WPLJ.
DynaPep continues to create brand awareness and
gain market share by utilizing some of the most popular avenues in
today's modern culture. DynaPep sponsors UFC and MMA World
Champions Rashad Evans and Paul Buentello and has already participated
in NASCAR (The Daytona 500 and other races), The Academy Awards, and the
sponsorship of BMX Teams. View these events and others at www.dynapep.com.
DynaPep based in Boca Raton, Florida, is the World's First
Supercharged Energy Micro-shot. Packaged in a liquid 4ml twist off top
ampoule, its time-released suspension ensures hours of long lasting
energy. DynaPep is manufactured by Intocell, Inc. For more information
on DynaPep , www.dynapep.com
or contact Douglas Friedman at 973 985-1050 or doug@dynapep.com.
DynaPep
Douglas Friedman, 973 985-1050
doug@dynapep.com
Copyright © 2009, Business Wire, Inc., All rights reserved.
Copyright © 2009, NewsBlaze,
Daily NewsTags: Business wire, Food and Beverages, florida, new york, Women in the News, Wal Mart, Sears, Nordstrom and other Retail
Search News
Daily News
