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Heartland Sweeteners To Offer Free Samples of Ideal®, Preferred over Sugar

INDIANAPOLIS - (BUSINESS WIRE) - Thousands of Americans have voted Ideal the best-tasting, no-calorie sweetener. Heartland Sweeteners is so certain people will love Ideal once they taste it, they're launching a campaign to get the product into millions of mouths. As advertised in their television commercial, Heartland is giving away free samples of Ideal, money-saving coupons and recipes to all who opt-in at www.FREEidealsweet.com.

Starting in July, just go to FREEidealsweet.com and opt-in. Heartland Sweeteners will mail packets of Ideal, coupons for savings on future purchases, and great recipes to use Ideal for baking.

"In this economy, we're seeing more free offers and more high-value coupons, so Heartland Sweeteners is providing an incentive to try Ideal. One taste, and we know people will choose to use Ideal instead of sugar," said Mike Servie, President of Heartland Sweeteners.

Recent independent taste tests conducted by Purdue University researchers concluded that the taste of Ideal is overwhelmingly preferred over sugar. "Ideal customers really like the fact they can cut calories to control weight and enjoy other health benefits from Ideal. Ideal offers many health benefits-particularly in the area of oral health, which is especially important for children's health. Ideal is also a successful tool to help manage diabetes."

Ideal may be found at retailers across the country and online. To find a retailer near you, visit www.idealsweet.com.

About Heartland Sweeteners

Based in Indianapolis, Heartland Sweeteners, LLC, is a leader in the production and development of innovative food products that are great for the whole family. Heartland produces and distributes branded and private label sweeteners for the food industry. Their branded products of Ideal and Nevella are great for the whole family, diabetics and people watching their calorie intake. Ideal and Nevella are perfect for baking and are distributed in North America, Europe, Central and South America. Visit www.idealsweet.com and www.nevella.com for more information.

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For Heartland Sweeteners
Linda Jackson, 317-631-6400 (office)
317-439-2252 (mobile)
Linda.Jackson@Borshoff.biz