Published:
Heartland Sweeteners To Offer Free Samples of Ideal®, Preferred over Sugar
INDIANAPOLIS - (BUSINESS WIRE) - Thousands of Americans have voted Ideal the best-tasting, no-calorie
sweetener. Heartland Sweeteners is so certain people will love Ideal
once they taste it, they're launching a campaign to get the product into
millions of mouths. As advertised in their television commercial,
Heartland is giving away free samples of Ideal, money-saving coupons and
recipes to all who opt-in at www.FREEidealsweet.com.
Starting in July, just go to FREEidealsweet.com and opt-in. Heartland
Sweeteners will mail packets of Ideal, coupons for savings on future
purchases, and great recipes to use Ideal for baking.
"In this economy, we're seeing more free offers and more high-value
coupons, so Heartland Sweeteners is providing an incentive to try Ideal.
One taste, and we know people will choose to use Ideal instead of
sugar," said Mike Servie, President of Heartland Sweeteners.
Recent independent taste tests conducted by Purdue University
researchers concluded that the taste of Ideal is overwhelmingly
preferred over sugar. "Ideal customers really like the fact they can cut
calories to control weight and enjoy other health benefits from Ideal.
Ideal offers many health benefits-particularly in the area of oral
health, which is especially important for children's health. Ideal is
also a successful tool to help manage diabetes."
Ideal may be found at retailers across the country and online. To find a
retailer near you, visit www.idealsweet.com.
About Heartland Sweeteners
Based in Indianapolis, Heartland Sweeteners, LLC, is a leader in the
production and development of innovative food products that are great
for the whole family. Heartland produces and distributes branded and
private label sweeteners for the food industry. Their branded products
of Ideal and Nevella are great for the whole family, diabetics and
people watching their calorie intake. Ideal and Nevella are perfect for
baking and are distributed in North America, Europe, Central and South
America. Visit www.idealsweet.com
and www.nevella.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5996951&lang=en
For Heartland Sweeteners
Linda Jackson, 317-631-6400 (office)
317-439-2252
(mobile)
Linda.Jackson@Borshoff.biz
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