Coors Light Brings Cold Refreshment to the 2009 Essence Music Festival

The Essence Music Festival is considered one of the premier African American cultural events of the summer. The natural affinity between music lovers, summer and cold beer is indisputable. The festival features hot talent this year - including Beyonce, John Legend, Maxwell and Lionel Ritchie. While the Festival heats up, festival participants will cool down with the cold refreshing taste of Coors Light.

Jacqueline Johnson, manager of African American brand marketing for MillerCoors, said Coors Light is excited about bringing cold refreshment to the Essence Music Festival. "We can think of no better time and place to serve our most refreshing beverage to legal drinking age consumers than at one of America's most refreshing celebrations of music and performance art," said Johnson.

During the festival, Coors Light will host the Coors Light Refreshment Lounge at the Ernest N. Morial Convention Center where fans of legal drinking age will receive promotional giveaways. On Friday and Saturday, Coors Light will partner with popular Atlanta radio personality Ryan Cameron of V-103. Cameron will broadcast live from the Lounge, featuring interviews with entertainers Keri Hilson, Eric Benet and John Legend. Fans also will have an opportunity to get autographs and take pictures with the celebrities.

Each night of the weekend-long celebration of music will conclude with a well-known mix of heritage artists, new chart-topping acts, as well as local favorites. Among those slated to appear on the main stage this year are Anita Baker, Al Green, En Vogue, Salt N Pepa and Maze -- featuring Frankie Beverly.

Coors Light, one of the best-selling premium light beers in America, is brewed by MillerCoors. The company's tradition of brewing the highest quality beers has also included support of long-standing cultural, ethnic and festive experiences that build upon the heritage of America's communities. Coors Light is also a proud sponsor of Black Music Month and the BET Awards.

Introduced in 1978, Coors Light delivers the ultimate in cold refreshment. For more information about Coors Light, go to www.coorslight.com.

For additional information about ticket sales, accommodations and the latest news about the 2009 Essence Music Festival, visit www.essencemusicfestival.com. To purchase tickets, go to http://www.ticketmaster.com or call 800-277-1700.

About MillerCoors:

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

MillerCoors
Kim DeVigil, 303-277-2909
Kimberly.Devigil@millercoors.com
or
Cordy & Company
Sylvia Cordy, 410-997-9000
scordy@cordyandcompany.com