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Hollywood Casino Lawrenceburg Puts Tri-State Players in the Spotlight with New Name, New Boat and New Gaming Experience
LAWRENCEBURG, Indi. & WYOMISSING, Penn. - (BUSINESS WIRE) - The curtain lifts on a new gaming experience today in Lawrenceburg as
the former Argosy Casino Hotel owned by Penn National Gaming, Inc.
(PENN: Nasdaq) unveils a new $336 million casino boat and becomes
Hollywood Casino Lawrenceburg.
Lawrenceburg Mayor William Cunningham and other elected officials joined
Penn National Gaming Chief Executive Officer Peter M. Carlino at the
opening and ribbon cutting ceremony.
"With four years of planning, two years of construction and a
significant capital investment, Hollywood Casino Lawrenceburg is
bringing guests new gaming and entertainment experiences that are
unrivaled in the market," said Carlino. "The Hollywood decor and theme
is flawlessly executed throughout the facility, we have added a large
number of slots and gaming positions to accommodate significantly more
patrons during peak periods and we have expanded parking and made
infrastructure improvements which will make the facility more accessible
than ever before.
"The new facility is so impressive that it was recently selected as a
stop on the World Poker Tour, and we've established the World Poker
Tour room at the facility, which will be the premier poker room for
Midwest players. We are grateful for the support of local and state
government officials and regulators throughout the planning and
development process and look forward to bringing our special brand of
'Hollywood' entertainment to visitors from across the tri-state region."
Marked by the scale, grandeur and modern design of the project, the new
Hollywood Casino boat is more than twice the size of the property's
existing casino vessel and offers 4,400 gaming positions - the most of
any riverboat casino in the United States. Hollywood's two decks, each
wider than an aircraft carrier and nearly as long as a football field,
can accommodate nearly 9,000 guests, approximately a 5,000-person
increase from the casino's former capacity.
Style and Design
The classic style and glamour of 1930s art deco Hollywood is evident
throughout the casino and is complemented by the latest technology and
amenities designed for ultimate guest comfort. Among the casino's major
attractions is an exclusive VIP Producer's Lounge, expanded high-limit
gaming area and a 41-table World Poker Tour poker room, the largest
card room of any kind in the Midwest.
The casino brings classic Hollywood to life with a 60-foot serpentine
video wall, nine large billboards and more than 300 flat screen displays
featuring first-run movie trailers, video shorts, entertainment
programming and sporting events.
At the center of it all is Hollywood on the Roof, a performance area
with a panoramic screen resembling the Hollywood Bowl where bands can
entertain guests and video content can be projected in grand scale.
Hollywood on the Roof features a high-energy circular bar that looks out
onto the casino atrium and its giant eye-catching chandelier.
The casino floor is marked by two back-lot Hollywood film sets: Central
Park, complete with a classic wrought iron gate at the perimeter and
trees and foliage sprinkled among slot machines; and Water Works,
designed to create an atmosphere reminiscent of a Busby Berkeley movie.
"We really didn't have an identity when we were Argosy, but the classic
Hollywood theme is something that resonates with every guest," said Tony
Rodio, Hollywood Lawrenceburg general manager. "Our goal is to create an
energetic yet sophisticated ambiance that exudes Hollywood no matter
where you play on the floor, and to deliver a unique experience each and
every visit a player makes here."
Thirty-foot ceilings that slope upward to 45 feet add to the
spaciousness of the casino, and 12 bio-climatic air-handling units
ensure that guests enjoy fresh air while they play, something missing
from older generation riverboat casinos.
On the casino floor, the 108-seat Celebrity Grill, featuring a Hollywood
canteen-style menu, serves sandwiches, salads and sweets. Hollywood
Casino also offers additional eateries including a large buffet and a
steakhouse in its entertainment pavilion.
Players Club and VIP Treatment
Just prior to entering the new casino boat, guests can visit the
player's services desk and pick up their new Club Hollywood card, which
replaces the casino's Preferred Card. Club Hollywood features three
levels based on a guest's amount of play - Club, Celebrity and Producer.
Players with a Producer's Card can relax in the new Producer's Lounge
just inside the casino entrance. The lounge features an exclusive bar
and specialty food service along with couch seating and a fireplace.
Electronic Machines
Once inside the casino, the gaming action is hot. Players can choose
from an array of over 3,200 state-of-the-art electronic machines, up
from 2,400 electronic games on the casino's former boat. The games range
from penny slots to high-limit machines, progressives, electronic table
games and video poker. There is an expanded high limit area near
Hollywood on the Roof on the upper deck, and a non-smoking area on the
lower level with four hundred slot machines.
"We have 800 more electronic units than we had on the former boat," said
Rodio. "Players can find all their favorite games along with new ones
such as Monopoly, Wizard of Oz, Bally Hot Shot and Hot Hot Penny. We've
also doubled the number of video poker units we offer and now feature
well over 30 limited progressive banks, including many that are
multi-level."
Table Games and Poker
The new Hollywood boat features 88 live table games and six electronic
tables (up from 64 tables and two electronic tables on the previous
boat). Fifteen different table games are offered with new variations
added to many favorites. In the casino's expanded high limit area, 18
tables are featured including six "super high limit" blackjack tables.
"The goal was to add more variety among our most popular games," said
Rodio. "Our blackjack players will find that we've introduced several
new side bet options that offer extra chances to win."
The new additions, designed to enhance Hollywood Casino's variety of
popular table games, include rapid roulette, three-card poker
progressive, fortune pai gow poker and lucky ladies blackjack.
The new World Poker Tour (WPT) poker room will establish Hollywood
Casino Lawrenceburg as the poker capital of the Midwest. The casino will
host four WPT tournaments in the coming year, including the Indiana
State Poker Championships in August and the Hollywood Poker Open
Championship in March 2010, an event filmed for broadcast on FOX Sports
Net in the United States and on leading networks in more than 100
countries worldwide, and hosted by poker and WPT veterans Mike Sexton
and Vince Van Patten.
About Hollywood Casino Lawrenceburg
Hollywood Casino is located on the Ohio River in the City of
Lawrenceburg, Indiana just off I-275, less than 30 minutes from
Cincinnati. With 4,400 gaming positions, Hollywood is the largest
riverboat casino in the United States with 3,232 slot machines, 88 table
games and a 41-table World Poker Tour poker room. The property includes
a 300-room hotel and multiple dining options to meet every guest's
needs. On-site parking is available for up to 4,000 vehicles. For more
information, visit www.hollywoodindiana.com.
About Penn National Gaming
Penn National Gaming owns and operates gaming and racing facilities with
a focus on slot machine entertainment. The Company presently operates
nineteen facilities in fifteen jurisdictions, including Colorado,
Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Mississippi,
Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and
Ontario. In aggregate, Penn National's operated facilities feature over
26,300 gaming machines, approximately 400 table games, over 2,000 hotel
rooms and over 959,000 square feet of gaming floor space.
Forward-looking Statements
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Actual
results may vary materially from expectations. Although Penn National
Gaming, Inc. and its subsidiaries (collectively, the "Company" ) believe
that our expectations are based on reasonable assumptions within the
bounds of our knowledge of our business and operations, there can be no
assurance that actual results will not differ materially from our
expectations. Meaningful factors that could cause actual results to
differ from expectations include, but are not limited to, risks related
to the following: our ability to maintain regulatory approvals for our
existing businesses; the passage of state, federal or local legislation
that would expand, restrict, further tax, prevent or negatively impact
operations (such as a smoking ban at any of our facilities) in the
jurisdictions in which we do business; the activities of our competitors
and the emergence of new competitors; increases in the effective rate of
taxation at any of our properties or at the corporate level; delays or
changes to, or cancellations of, planned capital projects at our gaming
facilities or an inability to achieve the expected returns from such
projects; the effects of local and national economic, credit, capital
market, housing, energy conditions on the economy in general and on the
gaming and lodging industries in particular; the impact of weather; and
other factors as discussed in the Company's Annual Report on Form 10-K
for the year ended December 31, 2008, subsequent Quarterly Reports on
Form 10-Q and Current Reports on Form 8-K as filed with the SEC. The
Company does not intend to update publicly any forward-looking
statements except as required by law.
Penn National Gaming, Inc.
William J. Clifford, 610-373-2400
Chief
Financial Officer
or
Jaffoni & Collins Incorporated
Joseph
N. Jaffoni, Richard Land
212-835-8500
penn@jcir.com
or
TBC
Public Relations
Brent Burkhardt, Kaitlin Kenny
410-986-1303,
410-986-1275
bburkhardt@tbc.us,
kkenny@tbc.us
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