Significant Shift in Use of New Media for Pharmaceutical Marketing Programs

The new report, E-Dimensions in Pharmaceutical Advertising, finds that while physicians are still the main source of information, 1 in 5 consumers are turning to new media for healthcare and prescription information. In the past year, 4 in 10 of the 18-34 years olds surveyed used social tools (such as Facebook, Twitter, blogs or chatrooms), to learn about prescription products, while more than 60% of baby boomers have used the Internet to find health-related information.

"With the increased use of new media as a platform for healthcare and prescription information, pharmaceutical companies need to be keenly aware of how to utilize this outlet effectively. Companies that can capitalize on this platform stand to gain significant share of voice" said Morris Whitcup, Chief Research Officer for ORC Guideline.

Pharmaceutical executives are also becoming more open to accepting new media channels and are beginning to include them into their marketing portfolios, but still have concerns about future FDA actions and lack of data on ROI. However, despite this lack of clarity, pharmaceutical companies are now focusing on delivering more understandable and impactful messages to consumers, and furthermore they are becoming more creative and starting to include less traditional forms of marketing that are interactive, engaging and based on consumer dialogue (blogs, twitters, or chat pages).

For a copy of the report, contact Christina Hungspruke at chungspruke@orcguideline.com or call 212-463-6312. To contact the author, Morris Whitcup, PH.D., e-mail mwhitcup@orcguideline.com or call 212-329-1001.

About ORC Guideline

ORC Guideline is the nation's premier provider of customized research and analysis designed to help companies make more informed decisions. With an integrated suite of primary research, secondary research, competitive intelligence, and expert insight, we help clients solve their most challenging business issues. Our multi-dimensional approach to research allows us to source, synthesize and analyze data in innovative ways and provide strategic insight to companies across a broad-range of industries.

ORC Guideline is part of Opinion Research Corporation (ORC), a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. The market research industry's only true global boutique, ORC is a leader in the integration of research and technology, and is known for its nimble, flexible and responsive approach to the complex market research challenges facing its clients. ORC is an official partner of CNN, the most trusted name in news, on the CNN/Opinion Research Corporation Poll. To learn more about Opinion Research Corporation, visit www.opinionresearch.com. To learn more about ORC Guideline, visit www.orcguideline.com.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

ORC Guideline
Christina Hungspruke, 212-463-6312
E-mail: chungspruke@orcguideline.com
or
infoGROUP
Kelly Loontjer, 402-596-7574
Director of External Communications
E-mail: kelly.loontjer@infogroup.com