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Lady Luck Casino is Black Hawk's Newest Gaming Experience

With a business philosophy designed around providing the customer with an exciting guest experience, Isle of Capri is enacting a two brand strategy to leverage the regional diversification of the company's properties -- with all properties becoming either a Lady Luck Casino or an Isle Casino Hotel.

The Lady Luck brand primarily serves Isle of Capri's local markets with a loyal customer base. TheBlack Hawk property is the company's third casino to be re-branded as a Lady Luck. With more than 400 hotel rooms and a variety of dining options, the company's other casino in the market, Isle Casino Hotel, will continue operating as usual with a focus on being a regional destination.

"The Lady Luck Casino experience is friendly, full of energy and defines fun," said Craig LeVesque, vice president and general manager. "We hope that guests will feel right at home the minute they walk through our front doors because we'll have what they want most -- employees who know their names, daily entertainment and their favorite games with great odds."

LeVesque and his team have been running theBlack Hawk property since May under the Colorado Central Station brand, implementing changes that have increased the energy and excitment on the gaming floor.

The casino now features daily entertainment and guests can also win up to $500 instantly from 7-11 p.m. every Thursday to Sunday with up to 60 winners per night. And on Saturdays from 5-8 p.m., guests can enjoy free food at a cookout on the Lady Luck patio.

Lady Luck casino currently offers guests more than 600 slot and video poker machines as well as nine poker tables.

Following the enactment of Amendment 50 on July 2, Lady Luck Casino will also offer guests 24 hour dining; and 10 table games including craps, roulette and blackjack.

Lady Luck will be the only casino in the market to feature a LuminAR roulette table which makes following the game easier as it illuminates to represent when to "place your bets," "finish betting," and "no more bets" as well as the winning combinations.

For more details about Lady Luck Casino, visit www.ladyluckblackhawk.com.

Lady Luck Casino inBlack Hawk, Co., is one of 15 casinos owned and operated by Isle of Capri Casinos, Inc. Dedicated to providing guests with an exceptional gaming and entertainment experience, Lady Luck Casino features 603 slot and video poker machines; nine poker tables; and two restaurants.

    Contacts:
    Josh LeDuff                                  Elissa Plastino
    Senior Director of Marketing/Operations      Brand Manager
    Colorado Central Station Casino              Isle of Capri Casinos, Inc.
     303-582-2121 office                         314-813-9432 office
    303-319-0171 cell                            314-306-4753 cell
    Joshua.LeDuff@islecorp.com                   Elissa.Plastino@islecorp.com

SOURCE Isle of Capri Casinos, Inc.