CashStar Prescribed for CVS/pharmacy's New Interactive Gift Card

PORTLAND, Maine - (BUSINESS WIRE) - CashStar, the interactive gift card and incentives company, today announced that CVS/pharmacy now offers CashStar-powered interactive gift cards. CashStar provides CVS/pharmacy with the industry's only e-gifting and incentives platform with extensive personalization and promotion capabilities. With CashStar, CVS/pharmacy offers its customers the convenience of purchasing personalized gift cards online that can be sent via-email and redeemed at any CVS store.

CVS/pharmacy is America's largest pharmacy with more than 6,900 CVS/pharmacy and Longs Drugs stores across the country. CVS/pharmacy customers can now purchase virtual gift cards on the company's website, www.cvs.com. Senders can personalize the look and feel of the virtual gift card, select the dollar amount, and set the day and time that the card should be delivered via email.

With its exclusive partnership with Coupons, Inc., CashStar gives CVS/pharmacy access to an extensive online network that will expose their interactive gift card to millions of potential customers on the coupons.com website. This gives CashStar significant competitive advantages in promoting and driving sales for its retail partners.

"As consumers continue to shift online, interactive gift cards have quickly become an indispensable tool for retailers such as CVS, who are looking to provide convenience for their customers while also taking advantage of a new set of marketing opportunities," said CashStar co-founder and CEO David Stone. "The CashStar platform combined with our relationship with Coupons.com enables CVS/pharmacy to provide a range of innovative traffic and basket-building promotions so they can continue to drive sales in today's challenging retail environment."

Editorial Note: Visuals are available upon request.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation, is America's largest retail pharmacy. The Company operates more than 6,900 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to providing expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

About CashStar, Inc.

CashStar is the interactive gift card and incentives company. Its powerful e-gifting, marketing and promotions platform helps leading brands increase online and in-store traffic and improve lift. CashStar makes it possible for businesses and consumers to securely e-mail monetary value such as Interactive Gift Cards, rewards, incentives and rebates. The Company offers the market's strongest dynamic, customizable messaging system, enabling consumers and marketers to give gift cards with a very personal touch. Leveraging its exclusive affiliation with Coupons, Inc., the leading global solutions provider of consumer print-at-home coupons, CashStar offers its partner brands unparalleled online reach for promoting their unique Interactive Gift Card offerings. For more information about CashStar please visit www.cashstar.com.

fama PR
Keri Bertolino, 617-758-4148
CashStar@famapr.com