2009 Intelligent Use of Water Film Competition Names Judging Panel

AZUSA, Calif. - (BUSINESS WIRE) - Rain Bird, the leading manufacturer and provider of irrigation products and services for lawns, gardens, agriculture, golf courses, sports arenas, and commercial developments, today announced its expert panel of judges for the 2009 Intelligent Use of Water Film Competition (www.IUOWFILM.com). The 2009 Intelligent Use of Water Film Competition is accepting all narrative, documentary, animated, experimental and/or student-made short films (1-10 minutes in actual or excerpted run time) that explore methods and ideas to responsibly manage and utilize earth's most precious resource. Filmmakers who submit their short films via the competition website www.IUOWFILM.com, will have their films reviewed by a competition judging panel made up of film and water management experts to include:

• Gary McVey, Executive Director, American Cinema Foundation
• Timothy Brick, Chairman, Metropolitan Water District
• Amanda Pope, Associate Professor, University of Southern California's School of Cinematic Arts
• Philip Sokoloski, Manager of Communications, FilmL.A.
• Larry Aylward, Editor-in-Chief, Golfdom

"Each of these judges, all leaders in their respective industries, will use their expertise and insights to offer a critical examination of the content and cinematic quality of these films," said Dave Johnson, director of corporate marketing for Rain Bird. "This cross-sector collaboration will generate awareness of some amazing film work highlighting the critical need to use water intelligently."

Alongside the General Filmmaker entry category is a new addition to the competition, the Green Industry Award category, which encourages submissions from professionals who install, design or maintain green spaces.

Finalists in both categories will be selected and invited to a special screening event on September 23, 2009 at the Getty Center in Los Angeles. Following the screening, winners will be announced and cash prizes of $6,000 for the Jury Award and $3,000 for the Audience Choice Award will be awarded for the General Filmmaker category, as well as $6,000 for the Green Industry Award category.

All entries must be submitted electronically as a .mov, .wmv or .mpg file no later than 11:59 PM (PDT) on August 15, 2009 for consideration. Visit www.IUOWFILM.com for more information on the competition and entry requirements.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. www.rainbird.com

The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com