Published:
Options Media Signs Agreement With OnPoint Mail for Exclusive Worldwide Marketing Rights
New ESP Technology Increases Mailer's Deliverability, Compliance, Tracking, Management, Formatting and Design
Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service Provider ("ESP") and Permission-based email,
SMS/text messaging, and Lead Generation company, today announced an
exclusive agreement for the worldwide marketing rights of the OnPoint Mail
system, a product of the Kobeni Company.
"This new technology will add new capabilities to our existing ESP (Email
Service Provider) service," stated Mr. Scott Frohman, CEO of Options Media.
"It gives our sales staff a real competitive edge as they work with new
prospects and referral partners."
The OnPoint Mail system will augment the Options Media ESP services by
adding effectiveness, efficiency and versatility that will boost ROI for
the Company's customers.
-- OnPoint Mailing Platform is 100% CAN-SPAM compliant.
-- Campaigns can be targeted using demographic, geographic, and interest
criteria.
-- It provides users with fully automated Domain, IP and server controls.
-- Dynamic Performance Tuning allows customers to monitor delivery queues
and automatically sense "blocks" and "listings."
-- The streamlined interface integrates directly with ISPs.
-- Real-time tracking and reporting options including A/B testing
delivery reports, link effectiveness and more.
"From scheduling, prioritization and campaign duplication to optimization
of server and IP-Domain market penetration, the new capabilities will let
Options Media provide customers with beyond state-of-the-art campaign
deployment," Frohman explains.
"Companies know that in this economy it is simply essential for them to
communicate with their customers via email because it is a low-cost medium
that drives sales. This is especially true for brick and mortar or catalog
retailers who need the higher margins of online e-commerce. That is why
there's been a dramatic shift out of traditional mediums such as postal,
radio, TV and print and into email," states Frohman. "We are doing what it
takes to provide a user-friendly experience for this new group of email
marketers while still meeting the advanced needs of experienced mailers who
require more sophisticated services and capabilities."
"We are excited to be the exclusive worldwide marketer of this exceptional
platform. It opens up new revenue generation opportunities for our company.
We see this as a tremendous benefit from all sides. Each new venture we
embark upon is done to expand our total ability to continually seek out,
improve and present new products and services that will drive business and
increase profits."
About Options Media Group
Options Media Group Holdings, Inc. is an email services provider for
on-demand email marketing to create, send, and track professional and
permission-based email marketing campaigns. Additionally, Options Media
provides precision direct marketing solutions including email marketing,
SMS/mobile marketing, SMS/keyword marketing, custom lead generation and
creative services. Options Media provides clients with access to software,
hardware, bandwidth, and exclusive domains and IP addresses, as well as the
ability to upload and manage subscribers, review and upload campaigns and
track results for a 360-degree full-service customer marketing solution.
Safe Harbor
This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 (the "Act")
including the prospects and potential for 2009 and anticipated 2009 cash
flow. Additionally, words such as "seek," "intend," "believe," "plan,"
"estimate," "expect," "anticipate" and other similar expressions are
forward-looking statements within the meaning of the Act. Some or all of
the events or results anticipated by these forward-looking statements may
not occur. Factors that could cause or contribute to such differences
include economic issues relating to the current recession, potential
advertising spending and potential consumer spending reductions, our
ability to raise necessary working capital and the impact of competitive
factors. Further information on Option Media Group's risk factors is
contained in its filings with the Securities and Exchange Commission,
including the Form 10-K filed on April 1, 2008. Options Media does not
undertake any duty nor does it intend to update the results of these
forward-looking statements.
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