Tennis Channel Scores Major Win for Fans With Launch of New Online Media Platform

Tennis Channel Teams Up With Industry Leading Service Provider NeuLion to Deliver Dedicated Sports Network via the Internet

NeuLion, Inc. (TSX: JTV) and Tennis Channel announce the launch of a new online video portal dedicated to Tennis Channel content. The portal, Tennis Channel TV, gives fans an opportunity to tune into their favorite multimedia content, live matches and on-demand programs online.

The network goes beyond the courtside seats to give viewers an all-access tournament pass, with inside looks, behind-the-scenes coverage and a never-before-seen television perspective.

Tennis Channel TV is the only 24-hour, multimedia destination dedicated to the professional sport and passionate tennis lifestyle. Powered by leading sports technology company NeuLion, Tennis Channel TV is an all-in-one online media solution for tennis fans that expands the reach of Tennis Channel programming to online viewers. Content includes VOD channels, highlights, interviews and archives -- all in high digital quality.

Tennis Channel TV was made available on May 24th live from Paris for the French Open with live streaming to U.S. based fans. With the Wimbledon Tournament now underway, Tennis Channel TV streams VOD, interviews, highlights and other primetime coverage online. The event this year has set new records for ticket sales on both of its first two days despite a downturn in the economy, according to the Canadian Press.

"Tennis Channel's mission has always been to bring as much tennis as possible to fans, wherever they may be, and NeuLion helps us deliver that promise online with a digital quality that's second to none," said Robyn Miller, senior vice president, marketing, Tennis Channel. "Our Web video activity during the French Open was the highest in network history -- with the video player driving 30 percent of our traffic and more than 2 million streams, and viewers averaging 17 minutes of video time -- and we're excited to partner with them for other competitions."

The video player allows fans viewing of up to five courts simultaneously, live games, archive matches from earlier in the tournament, highlights, interviews, live chat with fellow fans, search feature and more. NeuLion technology also supports advertising insertions and pre-roll ads help monetize the Tennis Channel TV website. Sponsors include Capital One among others.

"Tennis Channel TV delivers an online video experience and destination site previously unavailable to tennis fans. It is vital for fans to stay connected and we provide an experience that brings fans courtside and closer to the action," said Chris Wagner, executive vice president of NeuLion.

Tennis Channel TV coverage includes the U.S. Open, Australian Open, French Open and Wimbledon. The service is currently available and free to U.S. fans at www.tennischannel.com.

About Tennis Channel

Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the U.S. Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus U.S. Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and DISH Network.

About NeuLion and JumpTV

Based in Plainview, N.Y., Sanford, Fla., and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed. Please visit www.neulion.com

Forward-Looking Statement

Certain statements herein relating to JumpTV's merger with NeuLion Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Assessment" section of the company's 2007 annual MD&A filed on www.sedar.com.