Interactive Intelligence and Ronco Communications & Electronics Sign Reseller Agreement

Ronco is a 44-year-old, privately owned company that provides technology solutions for voice, data, audio and video. It has a strong vertical emphasis on the healthcare, education and contact center industries, and serves approximately 6,000 customers throughout the U.S. Ronco employs more than 340 people in 17 offices.

"Ronco's proven experience and demonstrated commitment - already boasting more than a dozen Interactive Intelligence-certified engineers - ensures our joint customers will get a comprehensive technology solution that maps to their business strategy, along with dependable, ongoing support," said Interactive Intelligence vice president of sales, Paul Weber.

"After an in-depth evaluation of the Interactive Intelligence product line, we believed it offered the kind of unique architecture that would give our customers maximum value through reduced costs and increased operational efficiencies," said Ronco's executive vice president of sales and marketing, John Wrona. "This value comes from the Interactive Intelligence open, software-based 'all-in-one' platform, which minimizes integration requirements and simplifies administration, management and customization."

Interactive Intelligence first released its all-in-one IP communications software suite in 1997. The standards-based, single-platform architecture with built-in multichannel processing was designed to eliminate the cost and complexity introduced by multi-point products.

The Interactive Intelligence software suite includes applications for mid-size to large contact centers and enterprises. Functionality includes SIP-based switching; multichannel routing and queuing; outbound/blended dialing; presence management; multichannel quality monitoring; workforce management; interactive voice response; unified messaging; Web self-service; e-mail response and knowledge management; and communications-based process automation. For more information about Interactive Intelligence products, visit: http://www.inin.com/ProductSolutions/Pages/default.aspx.

About Ronco Communications & Electronics, Inc.

Founded in 1965, Ronco Communications & Electronics, Inc. is an integrator of innovative products and services, with a strong focus on IP communications and unified technologies. It is a privately owned and operated company, headquartered in Tonawanda, New York, with additional presence of doing business in Rochester, Albany and Utica, NY, Erie and Pittsburgh, PA, Cleveland and Columbus, OH, Boston, MA, Vermont, Rhode Island, Southern Maine, New Hampshire, Virginia, Washington D.C., North Carolina, South Carolina, Tampa, Jacksonville and Ft. Lauderdale, FL. Ronco employs more than 340 sales, engineering, technical support, service and installation personnel. Ronco is one of the strongest solution providers on the East Coast with specialties including unified communications, IP telephony, traditional telephone systems, data networks, LAN, WAN, converged systems, network services, dedicated internet access, communication platforms for medical and educational institutions, as well as customized professional audio/video systems. Ronco can be reached at +1 888.847.6626 or info@ronco.net; on the Net: www.ronco.net.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and enterprise messaging. The company was founded in 1994 and has more than 3,000 customers worldwide. Interactive Intelligence is among Software Magazine's top 500 global software and services suppliers, is ranked among Network World's top 200 North American networking vendors, is a BusinessWeek "hot growth 50" company, and is among FORTUNE Small Business magazine's top 100 fastest growing companies. The company is also positioned in the leaders' quadrant of the Gartner 2008 Contact Center Infrastructure, Worldwide Magic Quadrant report. Interactive Intelligence employs approximately 600 people and is headquartered in Indianapolis, Indiana. It has six global corporate offices with additional sales offices throughout North America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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Ronco Communications & Electronics, Inc.
John Wrona, Executive Vice President, Sales & Marketing
716-879-8109
jwrona@ronco.net
OR
Interactive Intelligence Inc.
Christine Holley, Director of Market Communications
317-715-8220
christine.holley@inin.com