CVS/pharmacy Launches Virtual Gift Cards on CVS.com

WOONSOCKET, R.I., June 25 /PRNewswire/ -- CVS/pharmacy, America's largest retail pharmacy, today announced the availability of interactive, customizable online gift cards that can be created and purchased at www.cvs.com/giftcards. The personalized gift cards are sent to recipients via email and may be redeemed at any of the more than 6,900 CVS/pharmacy and Longs Drugs locations nationwide.

Visitors to CVS.com are able to personalize the look and feel of a virtual gift card by selecting color schemes, messages and fonts. After choosing the preferred decorative layout, shoppers may then select the dollar amount to assign to the card and set the date, time and destination of email delivery.

Upon receiving a virtual gift card, recipients simply print out their customized email and bring them to their local CVS/pharmacy or Longs Drugs location. Shoppers can get a head start and set up virtual gift cards in advance, to be delivered to family and friends on upcoming birthdays, holidays and special occasions. Virtual gift cards can be used toward purchases on everything from health and beauty essentials, seasonal goods, snacks, personal care items, photo products and services, as well as prescriptions.

"We are always looking for products and services that will enhance our customers' experience with CVS/pharmacy," said Mike Bloom, senior vice president of merchandising for CVS/pharmacy. "Our new virtual gift cards are an ideal choice for shoppers who want to add a personal touch to a popular gift option. We are pleased to offer this new feature on CVS.com to make gift giving even more convenient."

Customers interested in viewing available design and card options can visit www.cvs.com/giftcards to learn more. To redeem virtual gift cards, customers can visit www.cvs.com/storefinder to locate their closest CVS/pharmacy or Longs Drugs location.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates more than 6,900 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

    Media Contact:
    Erin Pensa
    Senior Public Relations Manager
    epensa@cvs.com
    401.770.4786

SOURCE CVS/pharmacy

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