dunnhumby Creates Strategic Alliance with KSS Retail for Pricing Optimization Software

"Aligning with KSS Retail will allow us to increase our capabilities in the work we do with retailers and manufacturers and help us provide an even higher level of relevance to the customer. We are excited about the opportunities to further develop and customize our capabilities," said Simon Hay, chief executive officer of dunnhumbyUSA.

"dunnhumby is uniquely qualified at turning customer insights into meaningful action," said Lance Jacobs, chief executive officer of KSS Retail. "We believe that melding dunnhumby's essential customer genius with KSS Retail's price optimization technology will yield unprecedented value to the retailer, manufacturer and the consumer. We are thrilled to be partnering with an organization that has brought so much innovation to the retail industry."

About dunnhumby

dunnhumbyUSA combines proven natural abilities with big ideas to find clues and patterns as to what customers are buying and why. dunnhumbyUSA turns these insights into actionable strategies that create dramatic growth and sustainable loyalty, ultimately improving brand value and the customer experience. dunnhumbyUSA is a joint venture between The Kroger Company and London-based dunnhumby. Employing more than 300 people in Cincinnati, Atlanta, Chicago, Minneapolis and New York, dunnhumbyUSA serves a prestigious list of companies, including The Kroger Co., Macy's, Coca-Cola, General Mills, Kimberly-Clark, PepsiCo, Procter & Gamble, and The Home Depot. dunnhumbyUSA has been recognized for three years running as a Best Place To Work and one of the fastest growing companies in Cincinnati by The Business Courier For more information, visit http://www.dunnhumby.com/us/.

About KSS Retail

KSS Retail is the leading provider of price optimization solutions for the grocery, convenience, chain drug, general and on-line retail industries. Retail merchants use KSS Retail software to accurately model, forecast and optimize retail prices for regular and promotional pricing by using an intuitive, fast, merchant-friendly tool that integrates price modeling and optimization into the daily work-flow of a merchant. KSS Retail price optimization customers consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current customers include Rite Aid, McKesson, Sonae, Raley's, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.

for KSS Retail
Roy G. Miller, 903-422-5117
rmiller@rgmcomms.com
or
for dunnhumbyUSA
Ann Keeling, 513-381-3248
ann@cristofolikeeling.com