How People Snack Provides Insight into How They Are Feeling

These are the folks who are in more secure, comfortable and accepting emotional states. They receive a greater emotional pay-off from snacking on salty foods than do those who are driven by boredom, anxiety or negative emotions.

In a study of snacking behavior, AdSAM, a non-verbal process of measuring emotional response, showed that people's snacking behaviors were linked to their emotional state of mind at the time they ate the snack.

In addition, the study found differences in snacking purchase by age and the place of purchase and more. For example, people tended to buy different brands when shopping in the grocery store versus a mass retailer.

In another study, this one involving one of the most popular worldwide soft drinks, three fourths of the people sampled intended to buy the drink based on how they felt about the brand rather than how it tasted. The quality of the product or other concrete factor were much lass important than their emotional attachment to the product.

According to Jon Morris, Ph.D., the president of ADSAM and a communications professor at the University of Florida, "Tapping into and understanding emotions permits us to more fully comprehend why people think and act the way they do. Human responses are generally a combination of rational and emotional processing."

Most measuring tools rely on a person's capacity to evaluate their own thoughts and translate them into a ranking-type scale. "A more accurate prediction of behavior could be achieved if more emphasis was placed on the non-rational aspects of behavior," Morris said.

Because emotions are the precursor to action, this type of polling device delves deep into a person's emotions to interpret and predict attitudes, preferences and behavior.

ADSAM utilizes a cutting-edge non-verbal, cross-cultural, visual measure that accurately taps into the core of human emotional responses. It is designed to identify the relationship among attitude, cognition, brand interest and purchase intention.

For more information, please visit www.adsam.com.

ADSAM^®
Conrad Morris, 260-563-8654
conradmorris@adsam.com