Published: June 24, 2009
Celebrating Founder's Day - ShopNBC's 19th Anniversary Since Inception

ShopNBC, the premium lifestyle brand in
electronic shopping, today announced Founder's Day, a four-day celebration
of the shopping network's 19th anniversary since inception. To commemorate
the company's legacy with its loyal customers and invite new ones into the
ShopNBC community, a special sales event was created and will launch
tonight at 9 pm CDT and go through Sunday, June 28. ShopNBC is available in
73 million homes on cable and satellite TV, on the Web at www.ShopNBC.com,
and its programming is streamed live online at www.ShopNBC.tv
Founder's Day on ShopNBC will begin with a special kick-off event Wednesday
evening, showcase an extended three-hour morning program "Sunrise Style" on
Friday with host Kimberly Wells, incorporate summer fun-themed overnight
programming, and close with a Sunday finale. Throughout the four-day sales
event, ShopNBC hosts and special on-air guests will entertain and captivate
viewers with an extensive array of premium products and celebratory savings
of the shopping network's most popular brands, newest arrivals and special
surprises.
"ShopNBC is thrilled to celebrate its 19th anniversary since inception with
our core customers and welcome new ones into our premium lifestyle shopping
community," said Kris Kulesza, ShopNBC's Chief Merchant. "Founder's Day is
a wonderful opportunity to take a look back at our history while being
forward looking with all the new and exciting brands we are bringing to
home, fashion, jewelry, watches and beauty shoppers that will be sure to
surprised and delighted."

ShopNBC Featured Products and Must-Haves for Founder's Day
Get a sneak peak into the the excitement with these hot items -- exclusives
and deals not to be missed.
Pamper Your Home:
Howard Miller Limited
Edition Floor Clock (Item V70249) - On-air guest Donnell Rand will
demonstrate the intricate details of this limited edition grandfather clock
-- available in fine Golden Oak or Cherry Bordeaux. Available exclusively
on ShopNBC.
Mitsubishi 60" 1080p
120Hz DLP HDTV (Item V51549) - Special guest and consumer electronics
guru Elliot Smith of Electronic Connection brings this 60" DLP Rear
Projection HDTV to ShopNBC, a feast for the eyes with a vivid picture
performance that outpaces today's smaller flat panels.
On the Fashionable Side:
Pamela McCoy "Monte
Carlo" Lamb Leather Jacket Blazer (Item A17568) - Fashion and style
designer Pamela McCoy brings to ShopNBC her divine, all-occasion jacket
that features her signature tailoring, which is designed to create that
elusive hourglass-shape, while extending the hips through an elongating
silhouette style.
Cass Luxury Shapewear
Invisibellas® Skinny Scoop Neck Tank Two-Pack (Item S50671) - Special
guest Susan Ledyard will talk about Cass Luxury Shapewear's patented
Invisupport technology, which not only provides ample support, but also
works a miracle in shaping and slimming the body. Great as a layering piece
or on its own -- a confidence booster for any woman!
Need a quick versatile dress for that day-to-night look? Check out Item
A17748, aDRESSing WOMAN
Solid/Printed Convertible Dress Two-Pack. Four great looks for the
price of one! This two-pack includes one solid and one printed dress --
each with the ability to be worn as a strapless dress or a skirt! Perfect
for traveling and going to the beach, or dress it up and wear it out!
Bejewel Yourself:
Chuck Clemency from NYC II Jewelry and Sonia Bitton from Galerie de Bijoux
are just a few big names offering exclusives to ShopNBC customers. Be the
envy of your friends!
Brilliante Sterling
Baguette & Round Ring (Item J308969) - This stunning wide ring is an
icy explosion of 110 baguette cut 1.6-2.4mm. Brilliante stones sparkling
with grace and old-fashioned luxury. Total Brilliante simulated diamond
weight is approximately 8.90ct. Every girl needs a little icing!
14K 20" Colors of Gold
Singapore Chain Necklace (Item J314136) - A wonderful value! This
eye-catching Singapore chain is the savvy solution you've been looking for!
Noted for its sophisticated, feminine appearance, these
eye-catching Singapore chains are available in white, yellow, rose, rich
chocolate, and green gold. Also available in 18, 24, and 30 inch chains.
Ideal for flaunting a favorite pendant or charm.
14K Wide Multi Color
Sapphire Ring (Item J203421) - Slip on shades of sophistication. A
unique design of polished 14K white and yellow gold, this ring glows with
colorful sapphires, making it absolutely stunning! Total sapphire weight is
approximately 1.20ct.
Always on Time:
Renato Men's Wilde-Beast
Diamond Stainless Steel & Rubber Bracelet Watch (Item J177379) - "Your
Time With Jim," which will premiere in its new time slot on Sunday at 7 pm
CDT, features this modern classic drenched in diamonds! This raging animal
from Renato is set ablaze with the fire of white diamonds spread over the
bezel, case, and lugs. Available in Gold or Rose-tone. Grrr!
Philip Men's Stainless
Steel Admirale Automatic Chronograph Limited Edition Bracelet Watch (Item
J171905) - For that rugged fellow in your life, this rugged sport
chronograph is one Goliath of a watch; a definite must-have. The 44mm
stacked case design is a marvel in high-end case manufacture comprised of
no less than 10 individual parts! This watch features a round stainless
steal case with an exhibition back. This numbered limited edition will
likely not last long!
Invicta Men's Subaqua
Noma III Swiss Quartz Chronograph Rubber Strap Watch (Item J176965) -
Invicta founder Eyal Lalo along with special on-air guest Jill Sommerstein
will tempt visitors with the latest from Invicta's Subaqua Collection. This
mighty timepiece manages up to 500 meters of water and incorporates
Invicta's new Flame Fusion technology, creating an impact and scratch
resistant crystal. Face the depths of any feat or occasion with an Invicta
Subaqua.
Skin Envy:
Senna Arch Allure (Item
C46305) - Seena Cosmetics creator Eugenia Weston, the original brow
guru, brings visitors an easy-to-use Senna Cosmetics brow system, which
gives any brow a perfect arch! She will also show viewers how to say
goodbye to dark circles and blemishes with Senna Spot on Concealer
Duo with Brush (Item C46301) -- one of the best kept beauty secrets
from Senna. This innovative concealer provides coverage above all others,
giving you that naturally flawless look.
Skinn Cosmetics High
Definition Cotton and Mineral Set (Item C91002) - Dimitri James brings
the best-selling item from Skinn Cosmetics, this kit features a cotton
based powder foundation, the perfect primer, blush and brush. Everything
you need for a flawless looking complexion!
Isomers Younger Skin 3pc
System (Item C24091) - Isomers co-founder Manuela Marcheggiani, who is
renowned for putting science in beauty, demonstrates this kit which
features 3 of the best selling items in the Isomers line, specifically
engineered to target skin clarity, firmness, fine lines and wrinkles.
Pamper yourself!
For pricing and more information, please visit www.ShopNBC.com with keyword
searches of the item number. Also available is an online Program Guide to
find upcoming shows.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium
lifestyle brand. The shopping network reaches 73 million homes in the
United States via cable and satellite television: DISH Network channels 134
and 228; DIRECTV channel 316. Programming is also streamed live on the web
at http://www.ShopNBC.tv. Its companion Internet site,
http://www.ShopNBC.com, is recognized as a top e-commerce site. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).

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