Acxiom Announces First-Quarter Expectations

LITTLE ROCK, Ark. - (BUSINESS WIRE) - Acxiom Corporation (Nasdaq: ACXM) today reported its revenue and earnings expectations for the fiscal 2010 first quarter ending June 30, 2009. The company expects revenue of approximately $245 million to $255 million and diluted earnings per share of approximately $.03 to $.07.

John Meyer, Acxiom's chief executive officer and president, stated, "Our first-quarter revenues are expected to decrease 17 to 21 percent compared to the first quarter a year ago, as adjusted for the data pass-through contract of $22.2 million included in revenue for the prior year first quarter. The outlook for revenue in the near term remains challenging. We continue to feel the effects of market consolidation, as well as clients continuing to defer decisions on their marketing spending or canceling programs, both of which have an effect on our revenue and our ability to estimate revenue."

Meyer continued, "We remain diligent in our cost control measures and our focus on new business opportunities."

Acxiom will hold a conference call at 5:00 p.m. CDT today to discuss this information further. Interested parties are invited to listen to the call via the Internet at www.acxiom.com. To access the call by phone, please dial (877) 879-6209, passcode 5647043, approximately five minutes prior to the start of the call. A replay will be available and archived on our website shortly after the call.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Forward Looking Statements

This release and today's conference call may contain forward-looking statements including, without limitation, statements regarding our expectations for revenue and diluted earnings per share for the first fiscal quarter of 2010. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially. The following are factors, among others, that could cause actual results to differ materially from these forward-looking statements: the possibility that certain contracts may not generate the anticipated revenue or profitability or may not be closed within the anticipated time frames; the possibility that significant customers may experience extreme, severe economic difficulty or otherwise reduce the amount of business they do with us; the possibility that we will not successfully complete customer contract requirements on time or meet the service levels specified in the contracts, which may result in contract penalties or lost revenue; the possibility that we may not be able to attract, retain or motivate qualified technical, sales and leadership associates, or that we may lose key associates to other organizations; the possibility that we will not be able to continue to receive credit upon satisfactory terms and conditions; the possibility that negative changes in economic conditions in general or other conditions might lead to a reduction in demand for our products and services; the possibility that there will be changes in consumer or business information industries and markets that negatively impact the company; the possibility that the historical seasonality of our business may change; the possibility that we will not be able to achieve cost reductions and avoid unanticipated costs; the possibility that the fair value of certain of our assets may not be equal to the carrying value of those assets now or in future time periods; the possibility that changes in accounting pronouncements may occur and may impact these forward-looking statements; the possibility that we may encounter difficulties when entering new markets or industries; and other risks and uncertainties, including those detailed from time to time in our periodic reports filed with the Securities and Exchange Commission, including our current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K, particularly the discussion under the caption "Item 1A, RISK FACTORS" in our Annual Report on Form 10-K for the year ended March 31, 2009, which was filed with the Securities and Exchange Commission on May 29, 2009.

With respect to the provision of products or services outside our primary base of operations in the United States, all of the above factors apply, along with the difficulty of doing business in numerous sovereign jurisdictions due to differences in scale, competition, culture, laws and regulations.

We undertake no obligation to update the information contained in this press release or any other forward-looking statement.

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Corporation
Katharine Boyce, 501-342-1321
Investor Relations Coordinator
Investor.relations@acxiom.com
EACXM

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