Published:
MyShape(R) Introduces Its New Revolutionary Measuring Process
MyShape New Measurement System Approximates Body Measurements Making It Easy to Find Clothes for Your Body That Fit and Flatter(TM)

MyShape® (www.myshape.com), the Personal
Shop for women online, announces its new revolutionary measuring process.
Does the thought of taking your own measurements sound like a hassle? Think
tailors are the only ones who can take accurate body measurements?
MyShape's expert system makes measuring the body a cinch. At MyShape, just
enter a few key measurements, and watch the measuring system instantly
approximate the rest of your body measurements.
MyShape's revolutionary, user-friendly measuring process only enhances what
the site already offers women -- shopping without all the guesswork and
frustration. Each new member fills out a profile complete with her style,
fashion and fit preferences and a key set of her measurements and MyShape
provides her with a free Personal Shop, filling it with styles that fit and
flatter(TM).
"By entering just a few measurements, our measuring system instantly
predicts the user's range of other body measurements," says MyShape CEO
Louise Wannier. "It's a time-saving, effortless system, but the real value
of any technological innovation is how it improves the consumer experience,
which is always paramount to us. We now have the most comprehensive private
database of women's measurements, shape, style and fit data and continue to
learn from the hundreds of thousands of women who share with us."
Taking one's own measurements is a breeze: A friendly voice guides the user
through each measurement identifying any errors. MyShape members can avoid
countless hours browsing through racks of clothing to find dresses that fit and flatter. To
enjoy with friends, MyShape will even send you a kit to host a measuring
party.
About MyShape®
MyShape® is the new Personal Shop for women on the web. An innovative
women's fashion retail site, MyShape provides each member with her own
Personal Shop filled with clothing that match her measurements, body shape
and fashion and fit preferences. The Personal Shop and the ShapeMatch®
system are protected by issued and pending international patents. For more
information, visit http://www.myshape.com.
Copyright © 2009, MarketWire
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