Published:
Lexus Denies Blocking Go Daddy's U.S. Open Commercial & Blames NBC
SCOTTSDALE, Ariz. - (BUSINESS WIRE) - A GoDaddy.com commercial featuring Danica
Patrick in a vintage Ford Mustang was rejected over the weekend
after airing once during NBC's U.S. Open broadcast - now, a debate is
swirling about exactly who pulled the ad and why.
Under mounting pressure from media inquiries into the story, Lexus now
says NBC independently made the decision to block Go Daddy's approved
30-second ad titled "Speeding." NBC representatives, who, thus far, have
refused to take calls from Go Daddy's communication staff, have
positioned it as not wanting to "insult" Lexus.
Late Friday, NBC informed Go Daddy "Speeding" could not air on Saturday
or Sunday because, as the exclusive broadcast sponsor of the event,
Japanese automaker Lexus did not want competitor commercials or even
commercials containing other vehicles to be seen. Today, Lexus went on
the defensive, saying it did not directly ask NBC to pull the Go Daddy
ad. Lexus now says NBC made the call on its own.
"I'm not sure what's going on between NBC and Lexus," said Go Daddy CEO
and Founder Bob Parsons. "It's ridiculous to think the network would
have us scramble for a replacement ad without even checking with their
sponsor. The point is NBC knows Lexus would prefer that people watching
the United States Open didn't see or even think about the United States
automakers."
This is the first time ever a Go Daddy ad has been pulled because of a
product contained in the ad. Go Daddy's ads have historically been
targeted by censors for their edgy nature, starting in 2005 when its
first-ever Super
Bowl commercial was pulled after airing once on FOX because it was
deemed "inappropriate."
"I've said it before and I'll say it again, this is a case of the
American auto industry getting kicked when it's down," said Parsons.
"Who would even imagine a Go Daddy ad being rejected because it features
a classic American automobile!?"
Parsons is a decorated military veteran, known for growing his domain
name registrar and Web
hosting company into a world leader without outsourcing or
off-shoring a single job. He was criticized for throwing a nearly $2MM
holiday party for employees in December after a record revenue year in
2008 and argued with the media that spending money is the precisely
right move during an economic recession.
The outspoken CEO is active on Twitter as @DrBobParsons
and just last week, before this latest controversy, posted a video
showing off his new pride and joy - a 2010 SS Camaro made by Chevrolet.
About The Go Daddy Group, Inc.
Go
Daddy is a leading provider of services that enable individuals and
businesses to establish, maintain and evolve an online presence. Go
Daddy provides a variety of domain name registration plans and Web site
design and hosting
packages, as well as a broad array of on-demand services. These include
products such as SSL
Certificates, Domains by Proxy private registration, ecommerce Web site
hosting, blog templates and blog software, podcast packages and online
photo hosting. The Go Daddy Group, Inc. has more than 35 million domain
names under management. Go Daddy registers, renews or transfers a domain
name every second. GoDaddy.com
is the world's No. 1 domain name registrar according to Name
Intelligence, Inc. GoDaddy.com is also rated the world's largest
hostname provider according to Netcraft Ltd. During 2008, The Go Daddy
Group registered more than one-third of all new domain names created in
the top six generic top-level domains, or gTLDs, including .com, .net,
.org, .info, .biz and .mobi.
- The Go Daddy Group -
Copyright (c) 2009 GoDaddy.com, Inc. All Rights Reserved
The Go Daddy Group, Inc., Scottsdale
Nick Fuller/Communications
Manager
480-505-8800 ext. 4435
PR@GoDaddy.com
Copyright © 2009, Business Wire, Inc., All rights reserved.
Copyright © 2009, NewsBlaze,
Daily News
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