Published: June 23, 2009

ID Alarm Announces Global Identity Theft Security Solution

MARKHAM, Ontario - (BUSINESS WIRE) - Using revolutionary ID Alarm technology, (www.idalarm.com) organizations worldwide can send security alerts to customers and the public when their personal ID is being used. This provides the earliest possible warning of identity theft. Security alerts arrive in real time via text message or email and explain where, when and what type of ID is being used. All government ID, health cards and credit cards issued globally can be protected.

Identity theft can be prevented if organizations tell people when their ID is used. "For example" , says Grant Edwards, President of ID Alarm, "you could receive a text message that your Social Security Number or Drivers Licence was checked at a bank ten seconds ago. If you are not in the bank or on their website, then you know that identity theft is occurring." The phone number for the bank is in the alert so you can call and stop the transaction.

To send security alerts, business users simply enter an ID type and number into an online interface. An API is available for high volume users. Any organization, such as government ID issuers, banks, lawyers, tax preparers, hospitals, retailers, utilities, employers, airlines, and more can generate a security alert based on any national, state or provincial ID they are presented. Also supported are public and private health cards and major credit cards. All ID transactions are logged, which makes for a great monitoring and compliance tool.

If the authorized ID holder is not a member, the security alert is saved and delivered when they register; which will eventually reveal any prior identity fraud. Consumers can also flag their ID if lost, stolen or previously used in a fraud. ID Alarm is the first system that allows an ID holder to communicate the current risk of a given piece of their ID.

To ensure complete security, ID Alarm employs patent pending technology that converts ID numbers into an unbreakable and unique digital signature. "It's a one-way process. There is no decryption key. We realized that we didn't need or want to store any personal information" , says Mr. Edwards.

"Business customers tell us the deterrent value alone is worth the cost. When a business displays our We Check for Identity Theft! sign, identity thieves stay away and customers gain confidence. It's like a building alarm sign, but for ID." ID Alarm is also designed to send security alerts for replacement card requests, address and name changes, and data breach notifications.

"This is a huge step forward in technology to fight identity theft and fraud. For personal security, all consumers need to know when and where their ID is being used - now they can insist on it. It's technology empowering people."

Businesses and consumers can register online at www.idalarm.com.

About ID Alarm

ID Alarm is a private Ontario corporation, founded in 2003, with headquarters in Markham, Ontario, Canada. Our mission is to provide systems and services designed to eliminate identity theft and fraud. Website: www.idalarm.com

ID Alarm Inc.
Media and Investor Enquiries:
Grant Edwards, President, 416-479-0274 ext. 205
gedwards@idalarm.com
or
Sales Enquiries:
Fred Barrett, Vice President, Sales and Marketing, 416-479-0274 ext. 210
fbarrett@idalarm.com