Published:
Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage
SCOTTSDALE, Ariz. - (BUSINESS WIRE) - Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com
commercial that revolves around Danica
Patrick in a vintage American-made car from airing during the United
States Open.
Go Daddy was to air its "Speeding" commercial twice during the United
States Open this weekend. The ad features Go Daddy Girl Danica Patrick
in a vintage, American-made Ford Mustang. Late today, Go Daddy was
informed Lexus doesn't want "Speeding" to air. As the exclusive sponsor
of the NBC broadcast, Lexus declared no other automakers can be shown in
commercials airing during the United States Open.
"This is outrageous," said Go Daddy CEO & Founder Bob Parsons. "Lexus
knows our 'Speeding' commercial is NOT about selling cars.
GoDaddy.com sells domain name registrations. It seems like they don't
want Americans watching the United States Open to see or think about an
American-made car in any shape or form. I see it as kicking the American
auto industry when it's down."
The commercial was approved by censors and already aired yesterday
during rained out broadcast coverage on NBC. The thirty-second ad
debuted and aired several times during the Indianapolis 500 broadcast on
ABC last month and has aired hundreds of times, including during NBC's
Senior PGA and NHL Stanley Cup Finals broadcasts.
In 2005, Go Daddy's first-ever Super
Bowl commercial was yanked by the Fox network after airing once
during the game because it was deemed inappropriate. Since that time, Go
Daddy commercials have drawn criticism and scrutiny from censors for
being edgy. Never before, though, have the commercials come
under fire for the products they contain. "It is beyond my
wildest dreams that one of our commercials would be rejected only
because it featured a classic American automobile," said Parsons.
Parsons is a decorated military veteran, known for growing his domain
and hosting company into a world leader without outsourcing or
off-shoring a single job. He was criticized for throwing a nearly $2MM
holiday party for employees in December after a record revenue year in
2008 and argued with the media that spending money is the precisely
right move during an economic recession.
The outspoken CEO is active on Twitter as @DrBobParsons
and just last night, before this latest controversy, posted a video
showing off his new pride and joy - a 2010 SS Camaro made by Chevrolet.
"A recent poll showed 40 percent of those surveyed said recent problems
for U.S. automakers made them more likely to buy American," Parsons
points out. "I believe an American car deserves to be in the United
States Open of all places, but Lexus seems to disagree."
Go Daddy is the world's leading domain
name registrar, provides Web
hosting and more than 50 products designed to help people and
businesses develop an online presence. Most all of Go Daddy's products
are developed in-house.
To learn more about Go Daddy visit www.GoDaddy.com.
To see "Speeding" or any other Go Daddy commercial, visit http://videos.GoDaddy.com.
About The Go Daddy Group, Inc.
Go
Daddy is a leading provider of services that enable individuals and
businesses to establish, maintain and evolve an online presence. Go
Daddy provides a variety of domain name registration plans and Web site
design and hosting
packages, as well as a broad array of on-demand services. These include
products such as SSL
Certificates, Domains by Proxy private registration, ecommerce Web site
hosting, blog templates and blog software, podcast packages and online
photo hosting. The Go Daddy Group, Inc. has more than 35 million domain
names under management. Go Daddy registers, renews or transfers a domain
name every second. GoDaddy.com
is the world's No. 1 domain name registrar according to Name
Intelligence, Inc. GoDaddy.com is also rated the world's largest
hostname provider according to Netcraft Ltd. During 2008, The Go Daddy
Group registered more than one-third of all new domain names created in
the top six generic top-level domains, or gTLDs, including .com, .net,
.org, .info, .biz and .mobi.
- The Go Daddy Group -
Copyright (c) 2009 GoDaddy.com, Inc. All Rights Reserved.
The Go Daddy Group, Inc.
Nick Fuller/Communications Mgr.
623-203-7744
PR@GoDaddy.com
Copyright © 2009, Business Wire, Inc., All rights reserved.
Copyright © 2009, NewsBlaze,
Daily News
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