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Greenbox Technology Names CEO

Ivo Steklac Brings More Than 20 Years of Experience in the Energy and Utility Industries to the Dynamic Smart Grid Startup

Greenbox Technology, Inc., an innovative provider of web-based energy management software, today named energy sector veteran Ivo Steklac as CEO, adding his deep energy industry experience to the web-savvy team that developed Flash and is now bringing Web 2.0 technology to the smart grid. This addition to the leadership team comes at a key juncture for the company as it makes the transition from early product development and customer validation to adoption and broader deployment of its energy management solutions.

"Now is the time to start to change the energy equation and show consumers what smart energy means for them. Greenbox has the right solution to unlock the true potential of the smart grid for utilities, consumers, and commercial product and service providers," said Ivo Steklac. "I am thrilled to join this impressive and accomplished team and expand the Greenbox Interactive Energy Management Ecosystem."

Greenbox allows consumers to visualize how much energy they are consuming in their home and translates that into cost, carbon footprint and community comparisons. When consumers can link their actions to usage, such as turning up the air conditioner or running a second refrigerator, studies have shown they will make meaningful changes to reduce their energy consumption.

Greenbox provides next-generation utilities with a platform to engage customers in energy efficiency, demand response, alternative and renewable energy, carbon reduction, and in the near future distributed energy resources -- all key elements of the proposed American Clean Energy and Security Act.

Greenbox is also partnering with the growing industry of energy efficiency experts, demand response providers, AMI vendors, meter data management firms, device manufacturers, and system integrators.

Ivo Steklac brings over 20 years of utility and advanced metering infrastructure (AMI) experience, having held various leadership positions in general management, sales and marketing, as well as key roles in engineering and corporate research. Most recently Ivo served as Global Vice President for Elster Integrated Solutions where he led the global transition of the business to a smart grid solutions provider.

In 2003, he founded Enspiria Solutions, Inc., a consultancy and systems integrator with a focus on AMI, demand response, and smart grid. Under Ivo's leadership Enspiria's AMI practice created business cases and solution implementation roadmaps for an excess of 40 million meters in North America and resulted in several successful rate filings.

While at Schlumberger, Ivo led the groundbreaking development of one of the earliest examples of consumer empowerment and energy management: Puget Sound Energy's Personal Energy Management program. The program earned Puget the Edison Electric Institute's Utility of the Year Award in 2001 and national recognition during the energy crisis of the same year. He holds an Engineering degree from Queen's University at Kingston, Ontario, Canada.

"Ivo joins us at the perfect time. His broad industry experience and business leadership will help Greenbox realize its vision of being the consumer interface for the smart grid," said Jonathan Gay, Greenbox co-founder and Chief Technology Officer. "We're excited to have him on board."

About Greenbox Technology, Inc.

Based in San Bruno, California, Greenbox Technology is an innovative provider of web-based energy management solutions for utilities and residential energy customers. Our products enable homeowners to conveniently track, understand, and manage their utility usage, reducing their environmental footprint while saving money. Through world-class usability design and insightful analysis of home resource usage, Greenbox Technology empowers people to make informed choices about their utility use that are aligned with their values and priorities. For additional information, visit www.getgreenbox.com.