Published:
Options Media Signs Purchase Agreement of MFP Business Solutions Database Platform
Option Media Will Get Approximately 200 Million Consumer and 25 Million Business Opt-In Email, Postal and SMS Mobile Records; MFP's Records Contain Hundreds of Lifestyle and Geographic Targeting Factors
Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service Provider and Permission-Based Email,
SMS/Text Messaging, and Lead Generation company, today announced an
agreement to purchase the MFP Business Solutions database platform. The
agreement will enable MFP to provide to Options Media the platform loaded
with approximately 200 million consumer and 25 million business records.
The data is targetable for marketing campaigns by hundreds of available
lifestyle and geographic factors.
"The acquisition will provide OPMG with a new database and software
platform that will augment our existing database," stated Mr. Scott
Frohman, CEO of Options Media. "The newly acquired data provides us with
the ability to expand our capabilities with regards to larger advertising
agencies and corporate advertisers, by offering a higher degree of
responsiveness, targetability and overall versatility. The additions to
our database and software will assist Options Media in continuing to
increase market share and allow for increased revenue growth."
The new multi-channel database will enable OPMG to expand service offerings
and improve turnarounds on count requests while speeding up the deployment
time for marketing campaigns. By offering this magnitude of data and
targeting to clients, Options Media can optimize revenues by boosting a
client's ability to zero-in on their prime prospect universe with greater
precision. Adding this new data into the existing Options Media database
gives customers new revenue-building possibilities that cannot be found
with other providers.
"One of the prime aspects that separates Options Media from others in our
industry, is our drive to continually do better," states Frohman. "We knew
we had a superior database and platform to begin with, however we are on an
active quest to keep adding new functionality and technology that not only
put OPMG at the top of its field, but keep us there into the future. We're
not satisfied at being unique, we want to be the best."
When integrated into the Options Media systems, the MFP Business solutions
platform will be updated quarterly with new data, change of address (NCOA)
and updates in targeting information.
About Options Media Group
Options Media Group Holdings, Inc. is an email services provider for
on-demand email marketing to create, send, and track professional and
permission-based email marketing campaigns. Additionally, Options Media
provides precision direct marketing solutions including email marketing,
SMS/mobile marketing, SMS/keyword marketing, custom lead generation and
creative services. Options Media provides clients with access to software,
hardware, bandwidth, and exclusive domains and IP addresses, as well as the
ability to upload and manage subscribers, and review and upload campaigns
and track results for a 360-degree full-service customer marketing
solution.
Safe Harbor
This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 (the "Act")
including the prospects and potential for 2009 and anticipated 2009 cash
flow. Additionally, words such as "seek," "intend," "believe," "plan,"
"estimate," "expect," "anticipate" and other similar expressions are
forward-looking statements within the meaning of the Act. Some or all of
the events or results anticipated by these forward-looking statements may
not occur. Factors that could cause or contribute to such differences
include economic issues relating to the current recession, potential
advertising spending and potential consumer spending reductions, our
ability to raise necessary working capital and the impact of competitive
factors. Further information on Option Media Group's risk factors is
contained in its filings with the Securities and Exchange Commission,
including the Form 10-K filed on April 1, 2008. Options Media does not
undertake any duty nor does it intend to update the results of these
forward-looking statements.
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