Published: June 02, 2009
In the Midst of a Challenging Global Economy, Color MFP Remains the Worldwide Hardcopy Market's Bright Spot, According to IDC
FRAMINGHAM, Mass. - (BUSINESS WIRE) - The brightest spot in the overall worldwide hardcopy peripherals (HCP)
market during the first quarter of 2009 (1Q09) was color laser
multifunction peripherals (MFPs), with its strong showing of 6%
year-over-year growth in a challenging economic environment. According
to IDC's Worldwide Quarterly Hardcopy Peripherals Tracker, the overall
MFP market has faired much better than the single function printer
market, as products continue to make the transition towards
multifunction.
Total worldwide hardcopy unit shipments declined 18% year over year to
26.4 million units, while shipment value fell 21% to $12.8 billion in
1Q09, the third consecutive quarterly decline. "IDC continues to expect
a recovery for the HCP market in early 2010," said Phuong Hang, program
manager, Worldwide Hardcopy Peripheral Trackers. "IDC expects that
vendors will employ several strategies to weather the current economic
downturn. The battle will continue in the channel to gain go-to-market
strength and capacity. Vendors will also focus on offering cost cutting
and/or productivity enhancements to customer's existing document
infrastructure as well as driving managed print services."
The MFP market remains the dominant product type in the overall hardcopy
peripherals market with a 62% share and 16.3 million units shipped in
1Q09. MFPs were the least impacted of the product types with –10%
year-over-year growth. The single-function printer market was hard hit
again with a –28% growth rate resulting in shipments of 9.9 million
units as the market continues to move towards MFP devices. The color
laser MFP market was the only segment with year-over-year growth (6%),
resulting in a 1Q09 market size of 632,000 units.
By technology segment, IDC's data revealed the following results.
-
The inkjet market declined by 15% year over year to 17.8 million
units. The decline was less severe than the previous quarter's –18%
growth, when products tied to holiday buying were hit the hardest as
consumers pulled back their spending.
-
The monochrome laser market grew –23% year over year to 6.4 million
units. This was more severe than the previous quarter's –17%
year-over-year growth.
-
The color laser segment declined 15% year over year to 1.4 million
units. This was weaker than the 1% growth in 4Q08.
Vendor Highlights
HP - Despite –24% growth year over year, HP remains the leading
vendor in the total hardcopy peripherals market with 41% share, down
from 44% in 1Q08. The majority (60%) of HP's shipments are MFPs, which
showed a less severe decline (–14% year over year) and resulted in a
drop in market share of 2 points to 39% in that segment. The brightest
spot, as expected for HP, was the color laser MFP segment, where HP grew
unit shipments 35% year over year and gained three points in market
share. Another segment that did well for HP compared to other market
segments was the color inkjet MFP segment. Here, HP's shipments declined
only 14% year over year and HP lost 2 points in market share. HP's
technology mix has increased in favor of inkjet year over year to 73%,
an increase of 4 points. Inkjet MFP shipments have also increased just
under a half of a point in favor of color laser MFP technology.
Canon - Canon did quite well compared to its competitors in 1Q09,
and remained the number two vendor in the hardcopy peripherals market.
Canon's unit shipments declined only 6% year over year, resulting in an
increased market share of 17%, up 2 points from 1Q08. Canon's 4.6
million units are split 61% in favor of MFPs. Canon's MFP shipments
faired the best, as with other vendors, and Canon gained two points in
market share in 1Q09. Canon's technology mix has increased in favor of
inkjet by 2 points to 83% inkjet, 15% monochrome laser, and 2% color
laser, when compared to 1Q08. Within this mix, however, things have
changed slightly in favor of MFPs. It is most apparent in the inkjet
segment.
Epson - Epson's decline was slower in 1Q09 than 4Q08, –13% vs.
–14% growth, respectively. Rounding out the top 3 spot, Epson's overall
performance was much better than the top player, trending at –13% year
over year. Epson's share accounts for 14.8% (3.9 million units) of the
total hardcopy peripherals market, a 0.7% increase from a year ago. On a
worldwide basis, MFPs showed a slower decline than single-function
printers, -7% and –25%, respectively. Within Epson's technology mix, its
laser share remained at 2% while its inkjet share increased 4 points to
89% from 1Q08. Compared with other vendors, Epson did quite well in the
inkjet segment, gaining a point to 20% share (2.7 million units) in the
worldwide inkjet MFP market, and maintaining an 18% slice in the printer
segment.
Brother - Brother's 1Q09 performance was very good. The number
four player outperformed all others in the top five. Brother is the only
vendor with positive year-over-year growth (+3%) and accounts for 7.1%
(1.9 million units) of the total hardcopy peripherals market, an
increase from 5.6% in 1Q08. Within Brother's technology mix, inkjet
remains the dominant technology with 1.1 million units shipped in 1Q09
equating to 60% of Brother's total shipments. Laser MFPs performed well
in Latin America (+60%), Middle East and Africa (MEA) (+38%) and Western
Europe (+22%). The biggest defeat for Brother's laser MFPs was in
Central and Eastern Europe (CEE) with year-over-year growth trending at
–58%.
Lexmark - Lexmark's total share fell 1 point to 5% (1.3 million
units) in 1Q09 while remaining the top 5 player in both printers and
MFPs. In contrast to the 4Q08 trend where its printers came out on top,
Lexmark's MFPs performed better than printers in 1Q09, –23% vs. –37%
year-over-year growth, respectively. Its MFPs experienced the most
growth in MEA (+23%) and Western Europe (+3%) and had the largest
declines in Japan (–100%) and Latin America (–64%). Printer shipments
faired best in Japan (+301%) and MEA (–11%) and worst in CEE (–66%) and
Asia/Pacific (excluding Japan) (–48%). Although laser MFPs continued to
expand, its positive growth had slowed down from 20% in 4Q08 to 12% on a
worldwide basis.
Worldwide Hardcopy Peripherals Market Share and Year-Over-Year
Growth, First Quarter 2009
|
Vendors
|
|
1Q09
Units
Shipment
|
|
1Q08
Units
Shipment
|
|
1Q09
Market
Share
|
|
1Q08
Market
Share
|
|
1Q09/1Q08
Growth
|
|
1. HP
|
|
10,685,710
|
|
14,087,453
|
|
40.51%
|
|
43.99%
|
|
–24.1%
|
|
2. Canon
|
|
4,560,334
|
|
4,830,719
|
|
17.29%
|
|
15.09%
|
|
–5.6%
|
|
3. Epson
|
|
3,913,882
|
|
4,521,618
|
|
14.84%
|
|
14.12%
|
|
–13.4%
|
|
4. Brother
|
|
1,866,091
|
|
1,808,095
|
|
7.07%
|
|
5.65%
|
|
3.2%
|
|
5. Lexmark
|
|
1,302,843
|
|
1,811,573
|
|
4.94%
|
|
5.66%
|
|
–28.1%
|
|
Others
|
|
4,047,900
|
|
4,961,442
|
|
15.35%
|
|
15.49%
|
|
–18.4%
|
|
Total
|
|
26,376,760
|
|
32,020,900
|
|
100%
|
|
100%
|
|
–17.6%
|
Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, June 2009
US Hardcopy Peripherals Market Share and Year-Over-Year Growth, First
Quarter 2009
|
Vendors
|
|
1Q09
Units
Shipment
|
|
1Q08
Units
Shipment
|
|
1Q09
Market
Share
|
|
1Q08
Market
Share
|
|
1Q09/1Q08
Growth
|
|
1. HP
|
|
2,950,697
|
|
3,350,081
|
|
49.1%
|
|
48.5%
|
|
–11.9%
|
|
2. Canon
|
|
781,137
|
|
764,117
|
|
13.0%
|
|
11.1%
|
|
2.2%
|
|
3. Epson
|
|
561,101
|
|
641,968
|
|
9.3%
|
|
9.3%
|
|
–12.6%
|
|
4. Lexmark
|
|
529,634
|
|
737,628
|
|
8.8%
|
|
10.7%
|
|
–28.2%
|
|
5. Brother
|
|
337,339
|
|
391,808
|
|
5.6%
|
|
5.7%
|
|
–13.9%
|
|
Others
|
|
845,658
|
|
1,015,141
|
|
14.08%
|
|
14.71%
|
|
–16.7%
|
|
Total
|
|
6,005,566
|
|
6,900,743
|
|
100.0%
|
|
100.0%
|
|
–13.0%
|
Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, June 2009
Notes:
-
IDC tracks A2-A4 devices in the Quarterly Hardcopy Peripherals
-
Hardcopy Peripherals include single-function printers, printer-based
multifunctional systems (MFPs), and single-function digital copiers
(SF DC). Data for all vendors are reported for calendar periods.
For more information about IDC's Worldwide Quarterly Hardcopy
Peripherals Tracker, please contact Phuong Hang (Phang@idc.com).
About IDC
IDC is the premier global provider of market intelligence, advisory
services, and events for the information technology, telecommunications,
and consumer technology markets. IDC helps IT professionals, business
executives, and the investment community make fact-based decisions on
technology purchases and business strategy. More than 1,000 IDC analysts
provide global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. For more than 45 years,
IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about
IDC by visiting www.idc.com.
All product and company names may be trademarks or registered trademarks
of their respective holders.
IDC
Phuong Hang, 508-935-4376
phang@idc.com
or
Michael
Shirer, 508-935-4200
press@idc.com
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