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Small and Medium-Sized Businesses are Optimistic About Economic Turnaround Despite a Desire for More Support From Government, Study Finds
DENVER & WASHINGTON - (BUSINESS WIRE) - Small and medium-sized businesses (SMBs) may be the most optimistic
group in America with regard to the economic recovery, although they
would appreciate more support from government, according to a study
released today at National Small Business Week. In fact, one out of four
SMBs expects the turnaround to begin in late 2009. The study, Understanding
Growth Priorities of Small and Medium-Sized Businesses, was
conducted by the Economist Intelligence Unit and sponsored by Verio
Inc., the leading provider in delivering online business solutions to
SMBs worldwide.
Despite the global economic downturn, 83 percent of small business
executives stated they are optimistic about their company's long term
ability to rebound when the economy improves. However, 48 percent of
respondents stated that local government is "unsupportive" or "not at
all supportive" of their efforts and 39 percent say the same of national
government, with almost a third of the respondents citing that "mid-size
businesses do not attract enough attention" as a primary reason behind
the lack of support. Larger enterprises garner greater media attention
due to their size putting smaller companies at a disadvantage. In fact,
28 percent of SMBs said that the public at large perceives large
enterprises as more important.
"While it is not clear if small and medium-sized firms believe they
would benefit from a greater focus from governments and non-profit
agencies, the data suggests a call to action for the public sector to
think about programs that may offer greater aid to these companies
during this difficult economic period," says Debra D'Agostino, Deputy
Director in the Americas, Industry and Management Research at the
Economist Intelligence Unit.
SMBs demonstrated great optimism in their own employees and leadership
to ensure survival in the current economic climate with nearly three
quarters of respondents indicating that employees are their greatest
supporters. In addition, technology is a critical component to the
success of SMBs as the study shows 57 percent "agree or strongly agree"
that technology will be a critical competitive advantage to bring them
out of the recession.
"Show me the opportunities!" - That's what SMBs will be focusing on
during these turbulent times," said Laurel Delaney, president and
founder, GlobeTrade.com (a Global TradeSource, Ltd. company), of the
report's findings. "Whether they get help or not, they will continue to
push boundaries and improve their business processes. It's not a matter
of surviving; it's a case of extreme thriving. After all, they've come
this far successfully by understanding what they have, what they know
about and what their customers want. Now it's just a case of relentless
pursuit of opportunity and delivering results."
Other findings in the study include:
-
Once the economy improves, 65 percent of respondents expect their
firms will enter into new geographic markets.
-
51 percent of respondents say their technology efforts will focus on
improving processes and new ways to improve their business.
-
52 percent of respondents said Internal IT departments will be most
important to helping firms achieve success. External or outsourced
service providers are also key, with one-third of respondents stating
outsourced providers of managed IT services and external technology
consultants (systems integrators, value added resellers or application
developers) as most important in achieving IT objectives.
"The fact that SMBs continue to remain positive despite the current
economic downturn is no surprise as they truly are the cornerstone of
business across the globe with a strong entrepreneurial spirit and great
determination to succeed," said Ken Giffin, director of marketing
strategy for Verio. "We have already begun to see an uptick in SMBs that
are managing their business more efficiently through the use of
technology and are aggressively expanding into new markets via their
online presence. This study further supports the fact that SMBs are
resilient, more nimble than their enterprise counterparts and remain
confident in their ability to achieve great success."
To receive a complimentary copy of Understanding Growth Priorities of
SMBs, visit www.verio.com/eiu.
About the survey
In April 2009 the Economist Intelligence Unit conducted an online survey
of 328 executives from small and medium-sized businesses worldwide to
understand how they are approaching business strategy during the global
recession. Of the respondents to our survey, 45 percent held CEO,
president or managing director titles; 66 percent of all respondents
held c-level titles. About 27 percent were directors, department heads
and other managers. Worldwide, 29 percent work at companies based in
North America, 29 percent in Asia-Pacific, 19 percent in Western Europe,
10 percent in Eastern Europe, 9 percent in the Middle East and Africa,
and 5 percent in Latin America. Forty eight percent work at firms with
less than $5M in annual revenues; 31 percent have revenues between $5M
and $50M; 21 percent have revenues between $50M and $50M. Respondents
represented a range of industries.
About the Economist Intelligence Unit
The Economist Intelligence Unit is the business information arm of The
Economist Group, publisher of The Economist. Through our global network
of more than 650 analysts and contributors, we continuously assess and
forecast political, economic and business conditions in more than 200
countries. As the world's leading provider of country intelligence, we
help executives make better business decisions by providing timely,
reliable and impartial analysis on worldwide market trends and business
strategies.
About Verio Inc. (www.verio.com)
Verio is the leading provider in delivering online business solutions to
SMBs worldwide. Distributed through its global network of viaVerio
channel partners and OEM partners, Verio's solutions provide web
hosting, application hosting and SaaS that enables SMBs to drive online
success. Verio is a subsidiary of NTT Communications, one of the largest
companies in the world and supports its operations with their highly
reliable and scalable Global IP Network providing customers and partners
with access to business solutions in more than 200 countries. In January
2009, Verio was named "Best Web Hosting Company 2008" by HostReview.com.
For more information, visit www.verio.com.
Verio, an NTT Communications Company
Nina Piccinini, 303-708-2408
Cell:
303-883-6397
npiccinini@verio.net
or
Edelman
Jennifer
Mussman, 312-233-1244
Jennifer.Mussman@edelman.com
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