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Peter Wengryn, CEO at VMS. (Photo: Business Wire)

NEW YORK - (BUSINESS WIRE) - VMS, the worldwide leader in integrated media intelligence solutions, announced that VMS' CEO, Peter Wengryn, will be delivering a keynote address at the 2009 Media Relations Summit on Monday, May 18^th at 7:00 PM Eastern Daylight Time.

Wengryn, kicking off the Bulldog Awards Dinner, will be sharing his perspective on the state of the economy and the way that public relations professionals can support their clients and positively impact consumer confidence through the innovative use of integrated media campaigns.

"Public relations professionals are being held more accountable than ever before in today's turbulent economic environment," said Wengryn. "They are expected to deliver measurable results that will favorably impact their company's Return-on-Investment."

Furthermore, Wengryn will discuss how PR activities can not only deliver tangible value on their own, but how PR in an integrated campaign can increase the value and ROI of advertising. "Marketing professionals who work to better understand the impact of paid and unpaid media on business outcomes will prosper in today's ultra-competitive marketplace," noted Wengryn.

At the Summit, Wengryn will also be presenting the Second Annual VMS Award for Best Use of Media Intelligence In A PR Campaign. "We believe it's important to recognize those companies that are making the best use of state-of-the-art tools and technologies, and are employing a sensible and systematic approach to monitoring and measurement," Wengryn said.

VMS has recently launched Vantage, the industry's first integrated media intelligence platform. With this new innovative offering, VMS is leveraging its best-of-breed data and leading-edge technology solutions in advertising intelligence, news monitoring, qualitative and quantitative analysis with reporting capabilities. "CMOs, public relations and advertising executives will have at their fingertips a viable, comprehensive business tool to assist them in effectuating positive business solutions," said Wengryn.

He added, "Now clients can measure public relations and advertising performance across all major media to understand how editorial coverage and advertising effectiveness impact each other, and how they work in tandem to influence business outcomes."

The Summit is being held at the Crowne Plaza Hotel in New York City from May 17-19, 2009. For more information, please visit www.bulldogreporter.com

About VMS

VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet, social media and outdoor. The firm just debuted the first-ever integrated platform, Vantage , which enables communicators to see the affects of PR on advertising, and vice versa, for their organizations and competitors, complete with correlations to business outcomes.

VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.

VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs - by far the most of any provider - through a unique, proprietary nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS, thorough its proprietary digital network, also monitors approximately 10,000 hours a week of radio broadcasts nationwide again the industry's broadest coverage.

VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSight platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

For more information about VMS call 1.800.VMS.2002 or visit www.VMSINFO.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5963349&lang=en

VMS
Steven Krisky, 212-329-5222