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Replacements, Ltd.'s inventory includes more than 13 million pieces from over 300,000 patterns. (Photo: Business Wire)

"I really think we continue to grow and succeed because we've always concentrated on being user friendly and delivering the highest quality customer service," says Chairman and CEO Bob Page, who founded Replacements in the attic of his home 28 years ago. "Even though we have a constantly changing inventory of more than 13 million pieces, we still hear from hundreds of customers each month telling us our site is fast and easy to use and I think that's a big reason why we continue to grow our traffic."

Sales driven by the company's Web site, www.replacements.com, rose 16 percent over the previous year and accounted for nearly three quarters of the company's overall $86.5 million in business for 2008. The site recently experienced a record number of visits, exceeding three million in a calendar month.

"The fact that we were able to increase our online sales and our Internet Retailer 'Top 500' ranking for 2008 when many market leaders in e-commerce saw flat or negative Web traffic and sales growth is helpful for us in validating our online strategies during difficult times," says Jack Whitley, senior vice president of e-commerce. "Even though we are probably in the toughest economy for retailers in our lifetimes, and are selling in the highly-discretionary niche of hard-to-find tableware, we've stuck to our marketing plan and have continued to aggressively test new online ad venues, then scaled online advertising campaigns where we are seeing success. This decision to stick with our plan, even in tough times, in addition to other online, offline and public relations initiatives was key to our success in 2008."

Whitley adds Replacements now runs more than five million ads and eight million unique product placements in the company's core online advertising campaigns, which generated over 700 million ad impressions in 2008. Research shows 82 percent of Replacements' new customers last year came through the Web.

About Replacements, Ltd.

Founded by Bob Page in 1981, Replacements, Ltd. carries the world's largest selection of old and new china, crystal, silver and collectibles. The company's 415,000 square foot facilities house an inventory of more than 13 million pieces from over 300,000 patterns. Headquartered in Greensboro, N.C., Replacements, Ltd. serves nearly ten million customers worldwide.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2008 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of an e-commerce conference and four guides that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multichannel integration. Its Internet Retailer Conference and Exhibition is the biggest show in the e-retailing industry.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5962155&lang=en

Replacements, Ltd.
Lisa Conklin, Public Relations Manager
800-737-5223 ext. 2552
Mobile: 336-209-0951
lisa.conklin@replacements.com