Published: May 11, 2009
Kid's Clothing "Mompreneur" Lisa Gold Offers Others a Business of Their Own in LikeWear
LIVINGSTON, N.J. - (BUSINESS WIRE) - After deciding she wanted something a little more intellectually
stimulating than coordinating carpools, Lisa Gold got entrepreneurial
while her husband was on a business trip. What started as a keen idea to
embellish children's clothes from her kitchen, has turned into LikeWear
(www.likewear.com),
a national direct sales company with apparel licensing deals for General
Mills and Tootsie Roll's iconic brands. By creating a turnkey,
"business-in-a-box" modeled after her own success, Gold has attracted
more than three dozen "Mompreneurs" as independent sales representatives
to sell her fun line of LikeWear clothing.
Lisa started her professional career in advertising working on the Pepsi
and Visa accounts at the venerable advertising agency, BBDO NY. She also
worked as a stockbroker at a leading Manhattan based brokerage scoring
over 500 accounts. Just as passionate about her family and community as
she was about her former corporate career, Lisa found a way to draw upon
these experiences, while sharing this opportunity with other women to be
just as successful from home.
"I always knew it was a big idea. Moms innately have all the skills
required to sell a fun line of kids clothing: Moms know what their kids
like, they're very familiar with shopping for kids clothes, and they
have a huge social network in place thanks to their children's school
and social activities. I knew that if I could provide a unique, quality
product, a little guidance and a variety of sales methods, I could give
women a flexible and fun way to earn money that works hand-in-hand with
their role as a mother," says Gold.
LikeWear sales are made through independent sales representatives
directly to consumers, and unlike traditional direct sales tactics,
allows its reps to sell directly to local boutique stores. Moms can take
orders using catalogs and samples, or earn more by carrying their own
inventory to make instant sales.
LikeWear offers more than 100 different images featuring
products, brands and cultural references that kids like and encourages
its reps to mix and match them with different clothing, body types and
colors. This allows customers to "wear what they like" and lets
representatives exercise their own creativity and design sense to create
unique combinations.
With the shift in the economy, this unique, fun and potentially
lucrative opportunity has caught on as women seek ways to earn extra
income for themselves and their families.
LikeWear is a Livingston, NJ based company that is a fusion of a
fun, kids clothing line and direct sales companies like Mary Kay, The
Pampered Chef or Avon. We provide a turnkey, home-based business,
selling clothes and accessories featuring products, brands and other
stuff you ~ and your kids ~ really like. LikeWear is a proud member of
the Direct Selling Association. Visit us at www.likewear.com.
LikeWear®
Ken Gold, 973-535-5654
ken@likewear.com
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