Kid's Clothing "Mompreneur" Lisa Gold Offers Others a Business of Their Own in LikeWear

LIVINGSTON, N.J. - (BUSINESS WIRE) - After deciding she wanted something a little more intellectually stimulating than coordinating carpools, Lisa Gold got entrepreneurial while her husband was on a business trip. What started as a keen idea to embellish children's clothes from her kitchen, has turned into LikeWear (www.likewear.com), a national direct sales company with apparel licensing deals for General Mills and Tootsie Roll's iconic brands. By creating a turnkey, "business-in-a-box" modeled after her own success, Gold has attracted more than three dozen "Mompreneurs" as independent sales representatives to sell her fun line of LikeWear clothing.

Lisa started her professional career in advertising working on the Pepsi and Visa accounts at the venerable advertising agency, BBDO NY. She also worked as a stockbroker at a leading Manhattan based brokerage scoring over 500 accounts. Just as passionate about her family and community as she was about her former corporate career, Lisa found a way to draw upon these experiences, while sharing this opportunity with other women to be just as successful from home.

"I always knew it was a big idea. Moms innately have all the skills required to sell a fun line of kids clothing: Moms know what their kids like, they're very familiar with shopping for kids clothes, and they have a huge social network in place thanks to their children's school and social activities. I knew that if I could provide a unique, quality product, a little guidance and a variety of sales methods, I could give women a flexible and fun way to earn money that works hand-in-hand with their role as a mother," says Gold.

LikeWear sales are made through independent sales representatives directly to consumers, and unlike traditional direct sales tactics, allows its reps to sell directly to local boutique stores. Moms can take orders using catalogs and samples, or earn more by carrying their own inventory to make instant sales.

LikeWear offers more than 100 different images featuring products, brands and cultural references that kids like and encourages its reps to mix and match them with different clothing, body types and colors. This allows customers to "wear what they like" and lets representatives exercise their own creativity and design sense to create unique combinations.

With the shift in the economy, this unique, fun and potentially lucrative opportunity has caught on as women seek ways to earn extra income for themselves and their families.

LikeWear is a Livingston, NJ based company that is a fusion of a fun, kids clothing line and direct sales companies like Mary Kay, The Pampered Chef or Avon. We provide a turnkey, home-based business, selling clothes and accessories featuring products, brands and other stuff you ~ and your kids ~ really like. LikeWear is a proud member of the Direct Selling Association. Visit us at www.likewear.com.

LikeWear®
Ken Gold, 973-535-5654
ken@likewear.com