OKI Data Americas is a Passionate Partner of the OctoberWoman Pink Ribbon Walk for the Third Consecutive Year, Debuting the Newest Addition to the Color Me OKI Program's Drive to Survive Breast Cancer

      

For 2009, the Color Me OKI program also launched its postcards for prevention initiative to help raise awareness of the importance of early detection. Breast cancer prevention postcards will also be onsite for attendees to take with them and send to loved ones in order to remind them to schedule a mammogram appointment.

The OctoberWoman Foundation was created in 1994 by the DiBella family as a means to raise money and promote breast cancer awareness after losing loved ones to the disease. The foundation's mission is to eradicate breast cancer by supporting research projects and educating women toward heightened awareness and prevention. The foundation has donated more than $2.5 million to their breast cancer programs at Hackensack University Medical Center and Columbia University Medical Center. This year's walk is in memory of Dr. Richard Davies of Hackensack University Medical Center who directed their research program on a non-invasive biopsy. Dr. Davies' work will continue under the direction of Dr. Tobi Greene and Mary Davies, RN. The Pink Ribbon Walk, Run and Fun Day will be held outside the NUS Consulting Group Building and check-in begins at 9:00 a.m., with kick-off scheduled for 10:30 a.m.

"As we continue to support the fight against breast cancer, we are grateful to all those who are active in raising money for research and education in efforts to help eradicate this disease," said OctoberWoman Foundation Co-Founder, Judy DiBella. "We are grateful to OKI Data Americas and its employees for their recurring support each year, as well as the rest of our sponsors, for their passion, dedication and commitment to winning the fight against breast cancer."

"The employees and I couldn't be happier to have the classic 1946 Mercury Woody Wagon make its debut at the 4^th annual OctoberWoman Pink Ribbon Walk, Run and Fun Day," said OKI Data Americas President and CEO Stewart Krentzman. "Each year we've been inspired by all those involved in the foundation and we hope that the newest addition to our fleet of vintage vehicles will help create another memorable day for all attendees."

Since 2007, the Color Me OKI philanthropic program has uniquely paired vintage vehicles with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast and colorectal cancers. In 2009, the program was enhanced to include postcards for prevention, helping to spread the importance of early detection. The personal program stays true to the company's passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.

The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.

For more information on the 2009 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: www.colormeoki.com.

About OKI Data Americas, Inc.

OKI Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers and thermal label printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $7.1 billion multinational corporation according to its FY 2007 financial reporting. Keeping its customers needs top of mind, OKI Data Americas is dedicated to being environmentally-conscious and supporting our customers' increasing focus on the environment. In support of those efforts, we offer customized printing solutions and multifunctional products that help our customers reduce their impact on the environment and increase operational efficiency. OKI Data Americas is also ISO 9001:2000 certified and most products have earned the ENERGY STAR certification. As an extension of the company's dedication to its customers, OKI Data Americas created the Color Me OKI philanthropic program to support breast and colorectal cancers. The program celebrates those touched by both causes with vintage vehicles and musical entertainment at fundraising events nationwide. For more information, please visit www.colormeoki.com.

About the Color Me OKI Philanthropic Program

The Color Me OKI philanthropic program was launched in April of 2007 after the employees of OKI Data Americas voted to adopt breast cancer as the company's leading philanthropic cause. The backbone of the program is the "Twin Sister," a 1955 Pink Cadillac Fleetwood¹ that was personally restored by the company's CEO, Stewart Krentzman and his wife Bonnie. OKI Data Americas decided to pair the vintage vehicle with a Tribute Artist and took the program on the road supporting various breast cancer events, while taking photos of attendees and printing them on its digital color printers.

In 2008, The "Twin Sister" was joined by the 1950's Automotive Classic, the 1959 Pink Cadillac Series 62 Convertible¹, which has also been restored to support the fight against breast cancer. The Color Me OKI philanthropic program also expanded to support colorectal cancer prevention and in 2009 the program acquired the surfer era icon, the classic 1946 Mercury Woody Wagon¹, adding to the fleet of vehicles on the drive to survive.

Entering the third year of the philanthropic initiative, the Color Me OKI program created postcards for prevention to raise awareness of the importance of early breast and colorectal cancer detection. Utilizing all three vintage vehicles, commemorative photos and the new postcard initiative, the Color Me OKI program will continue to spread the message of hope and inspiration to those fighting both breast and colorectal cancers in 2009.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.

¹ This vehicle is owned and maintained by Stewart and Bonnie Krentzman

Domus, Inc.
Jade Trombetta, 215-772-2184
jtrombetta@domusinc.com
or
OKI Data Americas
Susan Kirvan, 856-222-7258
skirvan@okidata.com