Frigidaire, a Brand Known for Its Legendary Reliability, Introduces New Collection With More Than 250 New Appliances

The New Frigidaire Helps Moms Tackle Mountain of Household Tasks Backed by Industry's First "More Me-Time Guarantee"

Frigidaire, the household name in appliances, is aiming to change the daily routine -- for the better -- for American moms.

This Mother's Day, Frigidaire will unveil a boldfaced new logo and look to celebrate the introduction of 250 new appliances with specific time-saving features engineered to help mothers spend less time doing routine housework and more time doing what they love. The appliance leader stands behind its claim, offering a "More Me-Time" Guarantee: moms will save a minimum of eight hours a month(1) using a combination of select Frigidaire time-saving appliances or they can return them for a refund of their purchase price(2).

The company's recently released "Motherload Index" revealed that mom is likely logging more overtime than most Americans. The index found that moms spend most of their waking lives -- 200 hours each month, in fact -- doing the activities they least enjoy rather than the things they love. And, moms average just one full day of free time each month. And yet the majority of them say they "rarely" or "never" feel caught up on their household tasks.

"We know moms are proud of all they do for their families, but we also know that they crave just a little more time for themselves. We want moms to know how serious we are about meeting their need for more free time," said Mary Kay Kopf, mom advocate and chief marketing officer for the Frigidaire brand. "We engineered time-saving features for NEW Frigidaire appliances to help cut down on the time spent on washing, loading, whipping up chicken nuggets and more. And we're so confident our new time-saving and easy-to-use appliances will make a difference that we're offering up a money-back guarantee."

The guarantee of eight hours a month of "me-time" is enough to read a few magazines, watch a movie, catch up with friends or chat with a spouse. "Our 'Index' suggested that moms aren't really able to fit in many of those things," according to Kopf.

Individuals who buy three or more select Frigidaire appliances(3) can log onto www.Frigidaire.com and find out how time their new appliances could save them. If they feel their "me-time" hasn't increased by at least eight hours a month, they can return the appliances to their place of purchase within 30 days and receive a refund of their purchase price.

To reveal even more about moms, Frigidaire has issued a call to find out what they would do with more free time. Starting on May 8th, 2009, moms can visit www.frigidaire.com and report the five things they would do with an extra hour for a chance to win an entire suite of the new time-saving Frigidaire appliances(4).

Introducing the NEW Frigidaire

The NEW Frigidaire kitchen and laundry collections feature high-performing, easy-to-use appliances with style and design elements that don't just look great, but help the appliances perform better and give you better results. All products -- with their functional design and uncomplicated technology -- have been built to deliver one primary thing: more time for mom. Dishwashers have Power Plus(TM) dry to ensure moms don't do double-dry duty. Ovens pre-heat in less than six minutes.(5) One-Touch Options such as the "chicken nugget button" ensure the kids' favorite meal is ready when they are. And dryers dry clothes in the same amount of time as the washers wash them to prevent waiting around.(5)

"Frigidaire is undergoing the biggest product launch in the history of the brand to deliver hundreds of time-saving products that feature smart shortcuts, functional design and no-nonsense technology -- all to help mom tackle her mountain of household tasks," said Kopf. "Our goal was to build the kinds of appliances that would help her breeze through household tasks to take back some time for herself."

The collection offers a whole host of ingenious, time-saving appliances:

--  Stylish Frigidaire Professional ranges offer PowerPlus(TM) Convection,
    which reduces cooking time by 30 percent, plus a Fits-More(TM) Oven with
    more cooking space and even cooking.  Frigidaire Gallery ovens and ranges
    even have a "chicken nuggets button" so the kids' favorite meal is ready at
    the touch of a button.
--  The NEW Frigidaire Gallery dishwasher offers Effortless(TM) Dry for
    the best drying performance and a Quick Clean cycle, which powers dishes
    clean in half the time.
--  Attractive, easy-to-care-for real stainless steel refrigerators offer
    the most usable shelf space(5), so you can store more - that means fewer
    trips to the grocery store.  And the SpaceWise(TM) organization system
    makes it easy to keep food organized and easy to find when you need it.
--  The NEW Frigidaire Affinity washer offers WashSense(TM) technology to
    ensure clothes get clean with care, and the Fits-More(TM) Dryer is the
    largest capacity dryer in a standard size(5) so you can dry more at once.
    Plus, with TimeWise(TM) technology, wash time equals dry time -- so you
    don't have to wait around for clothes to dry.
    

In addition, many of the Frigidaire products are ENERGY STAR® certified, making them 20 percent more energy-efficient than non-ENERGY STAR®-qualified appliances.

The entire Frigidaire appliance line will be available nationwide at Best Buy, Lowe's, Sears, and select independent appliance dealers beginning May 2009.

(1) Time-saving is based on the use of specific time saving features, such as Quick Clean(TM) for laundry or convection cooking for oven and range products, in comparison to conventional appliances not offering similar time saving functions. Not all time saving features can be used in all instances. Please see owner's manuals for feature details. Time savings have been estimated based on Motherload Index results for number of uses of specific time saving features occurring over one month period.

(2) Within the first 30 days after purchase. Excludes finance charges, delivery charges, removal of old clothes washer and cost of installation. Further restrictions apply. See dealer for details.

(3) Me-Time Gurantee applies to purchase of select dishwashers, laundry and cooking appliances from participating dealers during the period of May 10, 2009 through December 31, 2009 and upon completion of sign-up form at time of purchase.

(4) See the Frigidaire Web site for complete rules and restrictions governing the sweepstakes.

(5) See the Frigidaire Web site for product details and qualifications.

About Frigidaire

Consumer research shows that Frigidaire is a legendary brand known for its reliability. With more than 250 new products rolling out throughout 2009, The New Frigidaire has been designed to help families make the most of their time and space with high-performing, time-saving and easy-to-use appliances. Visit www.frigidaire.com for more information.