NEWS

WIRES

OTHER

Livescribe Launches Social Media Tool - Pencasts

The Pulse smartpen is a computer in a pen that captures handwritten notes and simultaneously records and links the audio to the notes. Pencasts are interactive Flash videos of handwritten notes and audio captured by the Pulse smartpen. To embed a pencast, individuals simply find a pencast on their My Livescribe page or the Livescribe Community, click "Embed this file" and then copy and paste the HTML into a Web site or blog.

To learn more about pencasts click here.

"The Livescribe Community is filled with thousands of pencasts ranging from class or meeting notes to how-to's, to drawings and sketches, to interviews, speeches, and more," said Byron Connell, Livescribe chief marketing officer. "People have embraced the concept and use pencasts to communicate and share information with friends, family, colleagues and individuals around the globe. We expect the community to grow exponentially with the ability to embed pencasts in personal blogs and Web sites."

Early adopters of the embedded pencast feature demonstrate a wide range of interests, including:

• Sogistics.com - Author of Selling is Dead and A Seat at the Table Marc Miller discusses how to be better at sales.
• Thrillarama.com - Blogger Leigh Hanlon shares his thoughts on his trip to Denver using Amtrak.
• Danhasclass.blogspot.com - Professor Dan Stasko shares notes from his chemistry class.
• Crucialthought.com - Teacher Christopher Craft shares notes from a guest lecturer.
• RialtoSchools.org/blogs/nkreider - Technology Integration Coach Nicole Kreider shares ideas for the research process

Since its launch last year, the Livescribe Community has received more than 1.5 million pencast views. Livescribe provides each Pulse smartpen user 250MB of free online storage to share pencasts either publically or privately. In addition to embedding pencasts on Web sites or posting them on the Livescribe Community, individuals can share pencasts directly on Facebook (click here to see example), save their notes as a PDF file or export their recordings into an audio file.

The Pulse smartpen is available at Target, Amazon.com and Livescribe.com in 1GB and 2GB models, priced at $149.95 and $199.95 respectively. For more information, please visit www.livescribe.com or check out more pencasts on the Livescribe Community at www.livescribe.com/community.

About Livescribe

Located in Oakland, Calif., Livescribe has developed a new low-cost mobile computing platform that enhances productivity, learning, communication and self expression for anyone that uses pen and paper. The Pulse smartpen revolutionizes the act of writing by recording and linking audio to handwriting, so users never miss a word. For more information, visit Livescribe at www.livescribe.com.

About Anoto Group AB

Anoto Group is the world leader in Digital Pen and Paper technology and inventor of the first commercialized Digital Pen and Paper system allowing quick and reliable transmission of handwritten text from paper to digital media. Anoto works with a global network of partners focusing on user-friendly forms solutions for efficient capture, transmission and storing of data for a variety of business segments including healthcare, banking and finance, transportation and logistics, government and education. The Anoto Group has around 100 employees, offices in Lund (head office), Boston and Tokyo. Major shareholders are Norden Technology A/S, Robur and SEB. The Anoto share is traded on the Mid Cap of the OMX Nordic Exchanges in Stockholm under the ticker ANOT. For more information: www.anoto.com

A&R Edelman
Jody Farrar, 650-762-2925
jfarrar@ar-edelman.com