Published: May 04, 2009
Sears Holdings Renews Marketing Services Agreement with Acxiom
(BUSINESS WIRE)
Acxiom
Corporation (NASDAQ: ACXM), a global leader in interactive marketing
services, today announced the renewal of a three-year marketing services
agreement with
Sears
Holdings Corporation (NASDAQ: SHLD), the nation's fourth largest
broadline retailer.
"Sears Holdings has a long-standing relationship with Acxiom, and we
rely on them to help us build and maintain lasting relationships with
our customers," said Kurt Kendall, vice president, Sears Holdings. "They
help us better understand our customers, which allows us to take a large
step forward in meeting that goal of maintaining those relationships."
Acxiom provides consumer analytics and insights that play a key role in
effective marketing strategy development. Acxiom's pioneering solutions
in customer relationship management with customer data integration, AbiliTec,
and multi-sourced data compilation, InfoBase-X
, help retailers deliver a more positive customer experience through
multiple touch-points with more timely and personalized marketing.
"Acxiom helps retailers like Sears Holdings discover new ways to uncover
opportunities by leveraging consumer insights," said Jim Harold, Acxiom's
retail industry executive. "Every retail marketer's challenge is to
connect with customers at the right time using the right channel. It is
important to deliver messages that will resonate with the consumer."
The Acxiom relationship with Sears Holdings, and before as Sears Roebuck
and Co., spans several decades, including the business Sears conducted
with May & Speh, which Acxiom acquired in 1998. "Our continued
relationship speaks volumes for the high level of trust in our retail
team and the superior capabilities of our products and services," said
Harold.
Acxiom is widely recognized for its world-class consumer insights and
analytics. For more information on Acxiom retail solutions or other
products and services, call 1-888-3ACXIOM or visit www.acxiom.com/retail.
About Acxiom
A global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark.,
and serves clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom, InfoBase-X and AbiliTec are registered trademarks of Acxiom
Corporation.
About Sears Holding Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,800 full-line and specialty retail stores
in the United States and Canada. Sears Holdings is the leading home
appliance retailer as well as a leader in tools, lawn and garden, home
electronics and automotive repair and maintenance. Key proprietary
brands include Kenmore, Craftsman and DieHard, and a broad apparel
offering, including such well-known labels as Lands' End, Jaclyn Smith
and Joe Boxer, as well as the Apostrophe and Covington brands. It also
has Martha Stewart Everyday products, which are offered exclusively in
the U.S. by Kmart. We are the nation's largest provider of home
services, with more than 12 million service calls made annually. Sears
Holdings Corporation operates through its subsidiaries, including Sears,
Roebuck and Co. and Kmart Corporation. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.
Acxiom Corporation
Public Relations:
Eldrina Easterly,
501-252-1701
eldrina.easterly@acxiom.com
GACXM
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