Published: April 29, 2009
Bally Technologies Awarded Systems Contract for The Lodge at Deadwood; Company to Install Microsoft Windows Slot Management System in New Casino
(BUSINESS WIRE)
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
and casino-management systems for the global gaming industry, today
announced a new contract to provide a comprehensive slot accounting,
player tracking, and marketing system solution for the opening of The
Lodge at Deadwood in Deadwood, S.D., this November.
After a highly competitive evaluation process, Bally was selected to
provide a complete solution for the new casino's high-speed
Ethernet-based casino floor. Bally's solution includes the new SDS
Windows Version 11.0 slot accounting system; the CMP player-tracking
system; iVIEW displays; a full suite of marketing, promotions, and
customer-relationship solutions including Bally Power Bonusing and
Bally Live Rewards Tournaments; and Bally's award-winning Business
Intelligence Solutions .
"Bally Technologies is an absolute standout when it comes to customer
service and support," said Ryan Wordeman, President of Deadwood Resorts
LLC. "That commitment to customers, combined with Bally's extensive
bonusing package so that we can keep our players excited and offer them
many different ways to win, made choosing Bally an easy decision for us."
"Our new SDS Windows Version 11.0 is the ideal solution, providing the
new casino with an easy-to-use and familiar graphical user interface and
room to expand as their gaming operation grows," said Derik Mooberry,
Bally's Vice President of System Sales-Western Division. "We are honored
that The Lodge at Deadwood has selected Bally as its systems partner,
and we look forward to helping them make their new casino a great
success."
Bally Technologies will also provide an array of its latest video and
stepper titles for the casino opening, including Quick Hit Platinum and
Roulette games on the dramatic V32 cabinet; a bank of Power Strike
Progressive games offering a car as the top jackpot award; Bally's
retro-themed Skill Series games Pong and Breakout; Playboy Strip Poker;
and Transparent Reels' titles Dragon Dynasty and Twin Tigers, featuring
3-D-style video and animated displays in conjunction with mechanical
reels.
"We are absolutely thrilled that The Lodge at Deadwood chose a number of
our newest and most exciting games for the opening of their new casino
resort," said Gavin Isaacs, Bally's Chief Operating Officer. "The game
mix they selected features an array of our modular cabinets, designed to
protect operators' investment and make conversions easy, as well as a
number of our most popular and best-performing game titles with themes
that are well suited for Deadwood's rich gambling history and diverse
player base."
About The Lodge at Deadwood
The Lodge at Deadwood located in historic Deadwood, South Dakota, is a
scenic, year-round resort offering panoramic views of the Black Hills
and the high plains of western South Dakota. The resort casino features
a spacious, Las Vegas-style casino featuring slot machines as well as
poker and blackjack tables; 140 guestrooms and suites; fine dining; a
conference center; and an indoor water park.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world's No. 1 gaming systems company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. The Company also owns and
operates Rainbow Casino in Vicksburg, Miss. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.ballytech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company's filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today's date.
- BALLY TECHNOLOGIES, INC. –
©2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and
used under license by Bally Gaming, Inc.

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director
of Corporate Communications
Lolson-reyes@ballytech.com
Michael
Carlotti, 702-584-7995
Vice President of Investor Relations and
Capital Markets
mcarlotti@ballytech.com
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