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Bally Technologies Awarded Systems Contract for The Lodge at Deadwood; Company to Install Microsoft Windows Slot Management System in New Casino

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(BUSINESS WIRE) Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced a new contract to provide a comprehensive slot accounting, player tracking, and marketing system solution for the opening of The Lodge at Deadwood in Deadwood, S.D., this November.

After a highly competitive evaluation process, Bally was selected to provide a complete solution for the new casino's high-speed Ethernet-based casino floor. Bally's solution includes the new SDS Windows Version 11.0 slot accounting system; the CMP player-tracking system; iVIEW displays; a full suite of marketing, promotions, and customer-relationship solutions including Bally Power Bonusing and Bally Live Rewards Tournaments; and Bally's award-winning Business Intelligence Solutions .

"Bally Technologies is an absolute standout when it comes to customer service and support," said Ryan Wordeman, President of Deadwood Resorts LLC. "That commitment to customers, combined with Bally's extensive bonusing package so that we can keep our players excited and offer them many different ways to win, made choosing Bally an easy decision for us."

"Our new SDS Windows Version 11.0 is the ideal solution, providing the new casino with an easy-to-use and familiar graphical user interface and room to expand as their gaming operation grows," said Derik Mooberry, Bally's Vice President of System Sales-Western Division. "We are honored that The Lodge at Deadwood has selected Bally as its systems partner, and we look forward to helping them make their new casino a great success."

Bally Technologies will also provide an array of its latest video and stepper titles for the casino opening, including Quick Hit Platinum and Roulette games on the dramatic V32 cabinet; a bank of Power Strike Progressive games offering a car as the top jackpot award; Bally's retro-themed Skill Series games Pong and Breakout; Playboy Strip Poker; and Transparent Reels' titles Dragon Dynasty and Twin Tigers, featuring 3-D-style video and animated displays in conjunction with mechanical reels.

"We are absolutely thrilled that The Lodge at Deadwood chose a number of our newest and most exciting games for the opening of their new casino resort," said Gavin Isaacs, Bally's Chief Operating Officer. "The game mix they selected features an array of our modular cabinets, designed to protect operators' investment and make conversions easy, as well as a number of our most popular and best-performing game titles with themes that are well suited for Deadwood's rich gambling history and diverse player base."

About The Lodge at Deadwood

The Lodge at Deadwood located in historic Deadwood, South Dakota, is a scenic, year-round resort offering panoramic views of the Black Hills and the high plains of western South Dakota. The resort casino features a spacious, Las Vegas-style casino featuring slot machines as well as poker and blackjack tables; 140 guestrooms and suites; fine dining; a conference center; and an indoor water park.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. –

©2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by Bally Gaming, Inc.

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com



 
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Updated: 7:59 PDT     1308

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