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Propell Launches "PropellStores " E-Commerce Service for Schools, Clubs, Businesses or Individuals

A PropellStore can either be embedded in any existing site, or serve as a free, standalone web store for anyone who does not currently have a website (for example, http://yourname.propellstores.com, with "yourname" being any unique word or phrase, such as your company or club's name).

PropellStores has been operating in pre-launch "beta" mode for several months with great customer acceptance, and has signed contracts with numerous customers in the military, education, corporate and non-profit categories.

Along with the launch of the official site, PropellStores now also offers an entirely new range of products - including standard, "hip" and "green" apparel, as well as an assortment of personalized gift items such as mugs, mousepads, posters and more.

A PropellStore "owner" sets up a store in just a few minutes by uploading artwork, selecting which apparel or gifts to sell, and applying the images to create a final store. Customers can then reach the store with a simple web address that Propell provides - or it can be embedded in the individual or organization's existing web site.

Propell has been successful in signing contracts with key corporate partners, including large players in the school, military and corporate markets. Through these contracts, Propell is working with individual schools, military bases, non-profit organizations and corporate customers throughout North America to create web stores.

"PropellStores is a great tool for any non-profit, school or corporation to use in their fundraising efforts," said Ed Bernstein, Propell's CEO. "In today's economy, everyone is looking for new ways to both promote their programs and raise money, yet few have room in their budgets to pay for new programs. With PropellStores, our service is free to set up. Therefore each group using our service is creating a brand new revenue stream with no additional expense!"

Store owners can choose from dozens of items, from T-shirts to posters and more. Propell does all manufacturing and fulfillment, and then pays a percentage to the store owner. With larger organizations that may have local websites or chapters, Propell shares revenue with both the parent organization and the local group.

"Unlike competing offerings, PropellStores appear to be a part of the store owner's web site - rather than Propell's," Bernstein said. "Our service is designed so that our partner's store uses their branding, and is fully integrated with their web site. We build their brand, not ours - and share a significant portion of the revenue."

Even during these economic times, PropellStores is expecting strong growth. "We refer to our service as a 'recession-buster': regardless of the economic difficulties, we're selling a service which is free and adds profit to any existing business," Bernstein said.

ABOUT PROPELL

Propell Corporation, with corporate offices in Greenbrae, CA, is an integrated provider of image-based products and services for the digital photo and personalized products industries. Propell's products and services are delivered through multiple channels, including e-commerce websites, and company-owned retail stores. Besides the PropellStores online services, Propell is a leading supplier and manufacturer of photo merchandise through wholesale and retail channels. For further information, contact info@propell.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this press release regarding the future outlook related to Propell Corporation are forward-looking statements, including, but not limited to the expected growth of PropellStores. Such statements are based on the current expectations, beliefs, estimates and projections of the management of Propell Corporation and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the risk that our new service launch may not be as successful as anticipated, the markets we have targeted will not be interested in our service, our anticipated expansion may not occur as planned, or we may not be able to attract the anticipated number of customers. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing is available through the SEC website at http://www.sec.gov/. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

Propell Corporation
For Press Inquiries:
Ed Bernstein, 415-747-8775
For Sales Inquiries:
Paul Scapatici, 518-524-8026