NEWS

WIRES

OTHER

Redi-Data Helps Companies Reach Lucrative 'New Mover' Demographic

Despite Economic Challenges, New Movers Still Spend Money on Home-Related Items

Redi-Data, Inc., a leading provider of consumer, business, specialty and healthcare data and data services, announced today the availability of its Redi-Consumer New Movers File, which gives marketers access to targeted data on people who have moved within a six-month period.

A recent study reported that the average new resident spends approximately $7,300 in the first three months after a move, regardless of economic trends such as the recent downturn in the U.S. economy. In addition, new movers spend 16% more than non-movers over the first year of a move on items such as décor, furnishings and appliances. With Redi-Data's New Mover File, companies looking to reach these motivated consumers now have access to high-quality data on the more than one million new movers each month.

"New movers typically make substantial purchases within a short period of time on products and services for their new homes, including home improvement projects and major appliances. Redi-Consumer New Movers File enables companies to connect to this powerful and motivated group of consumers and provides an opportunity for local businesses to introduce themselves to potential customers. Shortly after moving into a new home is the ideal time to establish brand loyalty with new residents by initiating long-term, relationship-building communications," stated Senior Vice President of Sales at Redi-Data, Marc Sabatini.

In addition to many basic new mover details, Redi-Data's New Mover File also includes specific demographic variables such as ethnicity, religion, language, income, gender, distance of move and geography. Access to this level of information gives marketers the ability to target messages to attract specific audiences, generate more leads and increase response rates.

More information about Redi-Consumer New Movers File is available at http://www.redidata.com/DataCard/new_movers.pdf.

About Redi-Data, Inc.

Redi-Data, Inc. provides consumer, business and healthcare professional (AMA) data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle. Redi-Data also offers real-time lead verification, list hygiene and extensive data and postal processing. Redi-Data is a division of Redi-Direct Marketing, Inc. and has offices in Fairfield, NJ, and Sunrise, FL. For more information, visit redidata.com.