Survey Finds Makeovers Are More about Improving Confidence Than Becoming Beautiful

(BUSINESS WIRE) While makeovers are generally viewed as a way to help someone improve their look, a recent survey found 75 percent of people feel that makeovers are really about enhancing BOTH your inner spirit and your appearance. The survey was conducted in response to a virtual makeover of Britain's Got Talent singing sensation Susan Boyle by DailyMakeover.com, the web's leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers.

DailyMakeover.com asked 577 people this week about their thoughts on makeovers and the survey found that 78 percent of the respondents feel that makeovers are more about helping someone feel more confident than about improving their looks. In fact, the survey found the number one reason a person should get a makeover is to increase their confidence; becoming more beautiful was noted as last.

"It's true that when you look good, you feel good. Ninety-five percent of the respondents said when you feel good about how you look, you look better and stand taller," said Rachel Hayes, editorial director at DailyMakeover.com. "Most people like their overall look, they just want or need some advice on what makeup colors to wear or what haircut frames their face well. This survey confirms that. Half of the respondents liked their overall appearance but would just like help with creating a simple makeover."

When it comes to singing sensation Susan Boyle of Britain's Got Talent, images of her virtual makeover have made their way across the Internet and onto national television outlets. Her virtual makeover and potential real makeover have been topic for many heated debates. Some people have been cheering on the idea of a makeover while others are adamantly opposed to changing a single hair. This survey found that three-quarters of the respondents thought she should have a makeover and that having a makeover DID NOT in any way detract from who she is.

"The bottom line is, you should feel confident and fabulous about how you look, no matter what others say. And whether that means you want a total makeover or keep everything as is, that's up to you," said Hayes.

Survey Highlights

• Reasons to have makeover: increase confidence (34%); just for fun (23%); look special for a special occasion (15%); update their look for seasonal trends (14%); become more beautiful (12%).
• Half of the respondents liked their overall appearance but would like help with creating a simple makeover. When asked what things respondents would like to have done during a makeover, haircut/hairstyles ranked as the number one choice (27%), followed by makeup (26%), clothing advice (24%) and hair color (25%).
• Having a makeover doesn't come without reservations. The two scariest things about having a makeover are letting someone change their haircut or color (47%) and the reaction of friends (25%).
• Nearly all (90%) of the respondents said they would like to try on their new look before they commit to it.

The survey was conducted online this week and includes responses from 577 people.

Resources

Images of Susan Boyle's Virtual Makeover: http://bit.ly/2WfBfA
Video Clip of Susan Boyle on Britain's Got Talent: http://bit.ly/kkwn
Daily Makeover on Twitter: http://twitter.com/dailymakeover
Daily Makeover on Facebook: http://bit.ly/GDs41

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc. is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, DailyMakeover.com enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up-to-the-minute trends, celebrity hairstyles, an online community, beauty blogs for women to share style opinions and product reviews. DailyMakeover, Inc. licenses its turnkey try-on tool and vast customizable content library to other publishers. It is currently licensed to 54 around the world.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7,300 hairstyles and 6,000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences. The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

104 West Partners
Elaine N. Schoch, 720-407-6064
elaine.schoch@104west.com