Monster, National Football League Announce the First Director of Fandemonium

As part of the season-long role, the new Director of Fandemonium will take home a $100,000 signing bonus, as well as take part in the behind-the-scenes action - with never-before-granted access - at several marquee NFL events during the 2009 season. His responsibilities kick off this weekend in New York City when he announces a second-round pick at the 2009 NFL Draft.

Rainer Onyx Herrera, "Onyx" as his friends call him, may not be the most obvious pick to represent the NFL and Monster as the Director of Fandemonium: he lives in Hawaii - 6000 miles and six hours behind every East Coast game. But as a lifelong, loyal and intensely passionate football fan for more than 30 years, yet with no NFL team on his own home "turf," Onyx has improvised and cheered tirelessly from a distance. The miles and the hours have not dimmed his enthusiasm, his dedication or his passion for the game he has loved his whole life.

"Admittedly, we are a bit football deprived here in Hawaii, but that has never diminished my love for the sport of football," said Herrera. "I seriously do have 'fandemonium fever' - that intense passion and drive for the game. Put simply, being selected the Director of Fandemonium is a dream job for me - one I've been 'training' for since I was a kid."

"Onyx is exactly what we were looking for in a Director of Fandemonium," said Ted Gilvar, executive vice president and chief global marketing officer, Monster. "He's a really outgoing, regular guy who lives and breathes the NFL. We had 32 great candidates to choose from but Onyx clearly earned the role over the grueling two-day interview process."

Other behind-the-scenes access over his tenure as Director will include:

• NFL Kickoff: Act as backstage talent wrangler at the 2009 NFL Kickoff concert (Sept. 2009)
• International Series: Participate in on-field introductions at a game in London (Oct. 2009)
• NFL Thanksgiving: Serve as an on-field broadcast liaison for NFL Network's Thanksgiving Game (Nov. 2009)
• Pro Bowl: Select a play from the sidelines during the 2010 Pro Bowl (Jan. 2010)
• Super Bowl: Join the coin toss ceremony at Super Bowl XLIV (Feb. 2010)

Profiles for all of the finalists as well as webisodes chronicling the interview process can be found at nfl.monster.com. This is a promotion only and not an offer of employment with the NFL or Monster. For more information and the official rules of the promotion, please visit nfl.monster.com.

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Monster
Steve Sylven, 978-461-8503
steve.sylven@monster.com