New Stearns & Foster Line Redefines the Luxury Mattress

(BUSINESS WIRE) Stearns & Foster®, owned and operated by Sealy (NYSE:ZZ), has introduced its new line, redefining a legendary brand by combining superior craftsmanship and the latest technological advancements with a rich, classic look. The innovative line blends premium materials with support and comfort, making the mattresses luxurious inside and out.

"The Stearns & Foster brand is expanding its line of sophisticated offerings to provide consumers with practical luxury and refined style," said Larry Rogers, Sealy president and CEO. "The new line has created excitement and demand among our retail partners and we are expecting it to perform strongly with consumers this year."

The oldest brand in bedding, Stearns & Foster has a rich heritage that began more than 160 years ago, when two Ohio businessmen making upscale upholstery for horse-drawn carriages discovered their unique process for cotton bunting also would make for a luxurious night's sleep. Building on this heritage of luxury and comfort, the new Stearns & Foster line offers script design embroidery on a cashmere- or silk-infused cover, two-tone micro suede detailing in hues of mocha and raspberry peek-a-boo fabric on a continental box spring.

"We were inspired by the original Stearns & Foster carriage upholstery used in the 1800s," said Mark Delahanty, vice president of marketing for Sealy. "This sophisticated new line is remarkably tailored and unlike anything the bedding industry has ever seen."

The new mattresses demonstrate the company's dedication to innovative sleep system design. The Stearns & Foster proprietary IntelliCoil , featured exclusively in the Stearns & Foster Estate model with a limited distribution in select retail stores, offers an individually wrapped coil-in-coil design that functions as two coils in one. The outer coil provides conforming support that gently cradles the body while the inner coil provides the essential deep-down support necessary for optimum body alignment.

Each mattress is created in a proprietary Stearns & Foster manufacturing cell by certified craftsmen - a dedicated approach to ensuring each product is consistent and exceeds consumer expectations.

The entire line also contains Stearns & Foster's proprietary Variable Response Technology (VRT) foam, providing a softer, more indulgent sleep surface. This exclusive upholstery layer is designed to deliver resilient responsiveness where the body needs more support, and cushioning comfort from head to toe. This new technology provides two conforming zones to create an ideal level of comfort at the shoulders and knees, while a medium density and more supportive center zone provides comfort at the hip region.

New Stearns & Foster models range from $1,199 to $2,499 based on queen set. For more information, please visit Sealy's new website that showcases the new Stearns & Foster line at www.stearnsandfoster.com.

Forward-looking Statement

This release may contain various forward-looking statements and information that are based on Sealy's beliefs, as well as assumptions made by and information currently available to Sealy. When used in this or other releases or communications to the public, words such as "anticipate," "project," "expect," "plan," "goal," "forecast," "intend," "could," "believe," "may," and similar expressions and statements regarding the plans and objectives of Sealy for future operations are intended to identify forward-looking statements. Although Sealy believes that such expectations reflected in such forward-looking statements are reasonable, Sealy cannot give assurances that such expectations will prove to be correct. Sealy has no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Stearns & Foster

The oldest brand in bedding, Stearns & Foster has a rich heritage that began more than 160 years ago and since then has been dedicated to creating the ultimate sleep experience. Building on a heritage of luxury and comfort, Stearns & Foster emphasizes the finest materials, flawless attention to detail, industry-leading innovation and technology and a steadfast commitment to excellence. A brand of Sealy Corporation since 1983, Stearns & Foster pioneered the luxury bedding business and product line and continues to be an industry leader in quality production and consistency. Stearns & Foster is manufactured in 22 plants across North America and Puerto Rico. For more information, please visit stearnsandfoster.com or sealy.com.