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Pampers Swaddlers Teamed up with NBC 'Today' Show Producers, On-Air Talent and Baby Buggy to Support Moms in Need at 'TODAY'S MOMS: Essentials for Surviving Baby's First Year' Book Launch and Diaper Drive Event

NEW YORK, April 8, 2009 /PRNewswire/ -- In the spirit of helping moms around the world, Pampers(R), the world's leading diaper brand, teamed up with NBC "Today" show producers and the cast to celebrate the launch of a new book, "TODAY'S MOMS: Essentials for Surviving Baby's First Year," and hosted a diaper drive to help families in need on Tuesday, April 7th. Written by "Today" show producers Mary Ann Zoellner and Alicia Ybarbo, with contributions by several members of the show's cast and crew, "TODAY'S MOMS" supports new moms by offering advice, guidance and personal stories to help them survive the first year as new parents. To extend the help to other parents in need inNew York City and around the world, the authors partnered with Pampers to host a book launch and diaper drive event to benefit Baby Buggy (aNew York City non-profit providing essential products and services to families in need, www.babybuggy.org) and UNICEF (in its mission to help eliminate tetanus in developing countries).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090408/CL96241 )

NBC "Today" show talent including Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Natalie Morales, Kathie Lee Gifford, Hoda Kotb and Tiki Barber, among others joined Zoellner and Ybarbo to celebrate the book launch at theNew York City event. Each guest gathered on the red carpet last evening at Rouge Tomate restaurant to donate a pack of diapers to benefit struggling moms inNew York City through the help of Baby Buggy. For each pack of specially-marked Pampers diapers donated, Pampers donated nine additional diaper packs to Baby Buggy. Pampers' total donation to Baby Buggy equaled $25,000 in product.

Attendees who donated a package of specially-marked Pampers for the drive not only provided diapers to a family in need inNew York City through Baby Buggy, but also triggered a donation in support of the Pampers "One Pack = One Vaccine" campaign(1) to benefit UNICEF. This "double donation" resulted in funding to enable UNICEF to provide nearly 2,000 vaccines(2) to help protect women and their newborns in the developing world against Maternal and Neonatal Tetanus.

"We wrote 'TODAY'S MOM: Essentials for Surviving Babies First Year' to be of service to new moms, but it is also important to us - especially in these tough economic times - to be of service to moms in need," said Mary Ann Zoellner, author of 'TODAY'S MOMS' and producer of NBC's 'Today' show. That's why we are so grateful to Pampers for coordinating yesterday's diaper drive and getting their diapers to struggling parents here inNew York and around the country."

"As a mom, I know how difficult the first year with a new baby can be and that is why Mary Ann and I were so excited to develop this book as a way to share our own personal experiences and help moms and dads cope with being new parents," added Alicia Ybarbo, author of 'TODAY'S MOMS' and producer of NBC's "Today" show.

New York City residents can continue to donate additional diapers at Rouge Tomate (60th and Madison) or Baby Buggy (www.babybuggy.org) through April and all donations will go to Baby Buggy. Consumers outside ofNew York City, anyone looking to buy the book for themselves, or those looking for the perfect shower gift, can purchase a bundled set, which includes the "TODAY'S MOMS: Essentials for Surviving Baby's First Year" book and package of Pampers Swaddlers through Diapers.com. A portion of proceeds from the bundled set will be donated to Baby Buggy to help families in need.

"Both the 'TODAY'S MOMS' book and the book launch, which doubled as a diaper drive to help parents in need are perfect fits to what we're all about, which is being of service to parents and babies," said Jodi Allen, North American vice president and general manager for Pampers. "We wanted to help families in need even further and the book event presented a perfect opportunity to launch a diaper drive that helped struggling parents in this country and around the world. We are also grateful to Diapers.com for creating the special bundled gift package so everyone can enjoy the book while donating to a worthy cause at the same time."

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Network, visit www.pampers.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

About TODAY'S MOMS

Mary Ann Zoellner and Alicia Ybarbo, producers at NBC's TODAY Show, tell their stories about their baby's first year, along with advice from the anchors and experts at America's number-one morning television program. "TODAY'S MOMS: Essentials for Surviving Baby's First Year" shares what you need to know as a new mom, from breast feeding to reclaiming your life after the baby arrives. Behind-the-scenes interviews include Meredith Vieira, Ann Curry, Matt Lauer, Al Roker, Kathie Lee Gifford, Tiki Barber, Amy Robach, and Natalie Morales. Also, TODAY'S MOMS is medically reviewed by NBC medical experts Dr. Nancy Snyderman and Dr. Tanya Benenson. "TODAY'S MOMS: Essentials for Surviving Baby's First Year," will be available April 2009. Published by Harper Collins.

About Baby Buggy

Founded in 2001 by Jessica Seinfeld, Baby Buggy is a non-profit organization dedicated to providing infants and young children living in poverty inNew York City with essential gear, clothing, products and services. To date, Baby Buggy has delivered over 3.5 million necessary items including cribs, strollers, coats, and diapers to families through a network of community based organizations across the five boroughs ofNew York. Please visit www.babybuggy.org for more information on Baby Buggy's programs and donations.

About UNICEF

For more than 60 years, UNICEF has been the world's leading international children's organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit www.unicefusa.org.

(1)For every specially marked pack of Pampers Diapers and Wipes purchased in the U.S. and Canada, the Pampers brand will donate US$.07 to the U.S. Fund for UNICEF to help provide one tetanus vaccine to a pregnant woman or a woman of child-bearing age in the less industrialized world. UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible. Pampers' total donation for the North America campaign is anticipated to exceed $2 million.

The Pampers "One Pack = One Vaccine" campaign is part of Pampers' global, multi-year, multi-million dollar commitment to UNICEF that is supported by Pampers moms and dads, one pack at a time.

(2)For every pack of specially-marked Pampers Diapers donated through the Diaper Drive event, the Pampers brand will donate US$.07 to the U.S. Fund for UNICEF to help provide one tetanus vaccine to a pregnant woman or a woman of child-bearing age in the less industrialized world.

SOURCE Procter & Gamble