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Movaic Unveils Portable Hands-Free Viewing Accessory for iPhone, iPod, Blackberry, Zune, Palm and Similar Smartphones

Movaic®, Inc. today released the iZel(TM) (www.MyiZel.com), a truly portable stand for hands-free viewing of most popular smartphones. Equally useful at home, in the office, or while traveling, it's a welcome accessory for watching a video, monitoring e-mail, surfing the Web, or to simply position the device as a digital picture frame. It features a clever adjustment to support landscape or portrait viewing, and a viewing angle adjustment so that the screen's view is always optimized.

iPhone lovers are particularly careful with their phones, and the iZel's slip resistant elastomer meets their desire to preserve the beauty of their investment. Every feature of the iZel has been thoughtfully designed to meet these users' changing needs. The iZel is 100% designed and manufactured in the USA.

"It's like the creators of the iZel were reading my mind. As a frequent traveler, I've been looking for a way to prop up my iPhone so I could watch videos and still keep my hands free," said Kristen Vaughn. "It is adjustable to hold in either screen orientation and is very sturdy. Best of all, it folds up flat and is very compact. The materials are high quality, the design is sleek and high tech...it's perfect!"

Availability and Pricing

The iZel is available now from www.MyiZel.com or through Amazon. The iZel MSRP is $24.95. Special introductory pricing of 10% off is available until April 30th, 2009. Use code IZEL4ME2 when ordering.

About Movaic Inc.

Founded in 2007 in the Pacific Northwest city of Everett, Washington, USA, Movaic Inc. focuses on innovative product development, brand building, and development consulting. Movaic's vision is to grow a sophisticated company from a simple premise: spot the great opportunities, then collaborate with the brightest minds to develop the innovative products to respond to them.

Movaic's Founder is a world-renowned industrial design leader with an impressive track record of successful contributions to brands including VW/Audi, Boeing, Starbucks, Intermec, and Leviton resulting in numerous internationally recognized awards.

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