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Zeta Interactive Names George DiGuido Vice President of Email Marketing

NEW YORK, March 16 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced the promotion of George DiGuido to the position of Vice President of Email Marketing. In his new role within the company, DiGuido will direct all Zeta Interactive email marketing interests and will serve as the product visionary behind the new Zeta Mail platform, a unique new offering due to be announced by the company soon.

DiGuido, who joined the Zeta team in 2007, has enjoyed an exemplary track record of conceiving and executing on strategies and tactics across many facets of the company. The skills and technical understanding DiGuido has built over the years will now be applied to leading Zeta Interactive's email team, where he will ensure each customer's campaign meets with the highest standards of accountability.

"Email marketing remains one of the cornerstones of the Zeta Interactive suite of services and we're confident that George will bring intelligent leadership and aggressive determination to its management and execution," said Anthony Onesto, COO of Zeta Interactive. "We have big plans for email in 2009 and George will be a key component of those selected to drive forward these initiatives. His addition to our already brilliant team of digital marketing leaders further solidifies our place in the market as the leading full-service digital marketing agency."

In his previous position as Director of Client Services at Epsilon Interactive, DiGuido was responsible for overseeing significant accounts such as Capital One, GlaxoSmithKline, Expedia and others. The managerial experience honed from work with those companies will prove invaluable as DiGuido takes on a broader spectrum of technologies and services.

"As Vice President of Email Marketing, it will be my responsibility to lead the talented team of professionals assembled at Zeta Interactive in the launch of Zeta Mail 5.0, a vital component of the company's growth strategy in 2009 and beyond, " said George DiGuido, Vice President of Email Marketing at Zeta Interactive. "My new position allows me a distinctive opportunity to educate the clients and the greater marketing community about Zeta Mail 5.0 as it will redefine the way people approach their email campaigns. This new initiative, coupled with the already impressive suite of technologies we've developed at Zeta Interactive, will give our clients and future customers a reason to be excited about what's next at the company."

Over the past year, Zeta Interactive has enjoyed steady growth and has expanded its client roster to more than 200 customers comprised of top Fortune 1000 companies. The company also increased its staff to more than 300 employees, and named more than a dozen industry veterans to lead its executive management team. Zeta Interactive also earned a spot on the 2008 Advertising Age Digital Agency Report, as one of the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services--from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers--cost effectively and efficiently--by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered inNew York City, Zeta Interactive has more than 300 employees worldwide located inCalifornia,Florida,Idaho,Nevada,New Jersey,Texas,Rhode Island andIndia. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com.

SOURCE Zeta Interactive