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Bridgeforce And CMC Help Leading Lender Support The President's, Making HOME Affordable, Plan

CMC FlexCollect(SM) Solution enables lender to be production ready to support the new program on the first day of the President's announcement.

Bridgeforce, a leading consultancy in credit, collections, and risk management, and its technology partner, Collections Marketing Center, Inc. ("CMC") announced the successful launch of a new "Making HOME Affordable" Plan solution for a leading mortgage lender within seven days of notification.

Bridgeforce and CMC solution enabled the mortgage lender to respond to inquiries, on the first day of the program (March 4, 2009), from customers (portfolio and serviced) about their qualification for President Barack Obama's new "Making HOME Affordable" plan. Targeted segmentation, advanced communication channels, a treatment decision support tool, and specially educated representatives to qualify and support customer inquiries related to the newly launched "Making HOME Affordable" program are included in the solution. CMC's patented FlexCollect Multi-Channel Adaptive Loss Mitigation and Collections Platform enables customer self-service and qualification through a custom web solution along with the traditional live agent servicing options, including customer request tracking through the entire loan modification and/or refinance processes.

"It was critically important to our client to be prepared to support homeowners in need of assistance and to provide for a positive customer experience during this time of difficulty.," says Dawn Willey, Bridgeforce CEO. "Our client wanted to be the first lender to fully support the President's newly launched "Making HOME Affordable" Plan and what our collective team has accomplished in one week's time was nothing short of extradorinary."

"We're proud to be part of a program that aims to keep more people in their homes. From a technology perspective, we're delighted to see our investment in the platform pay off for our clients by getting them operational in a fraction of the time normally associated with a project of this complexity," said Vytas Kisielius, CMC CEO. "Any lender who is struggling to respond to the administration's direction can also take advantage of this solution to be operational very quickly."

CMC was already the leading provider of loss mitigation solutions for pre-delinquent mortgages, and with the launch of this latest program the company now provides loss mitigation solutions for over seven percent of all U.S. mortgages.

For more information on the solution described above or about other Bridgeforce services, visit 'http://www.bridgeforce.com' or e-mail sales@bridgeforce.com.

About Bridgeforce

Bridgeforce is a management consulting firm that specializes in strategy, operations, and technology consulting services for credit products. Bridgeforce operates in the credit card, retail banking, mortgage/home equity, auto lending, small business, and insurance sectors with clients that include 7 of the top 10 U.S. banks and 4 of the top 10 global banks.

About Collections Marketing Center

Collections Marketing Center (CMC) pioneered the industry's first fully integrated, multi-channel, adaptive loss mitigation and collections service to maximize cost-performance. The FlexCollect platform combines advanced
technology, a marketing focus and responsiveness to changing consumer behavior to optimize results for creditors in their credit risk and default management operations. CMC easily customizes applications to process many types of debt, including but not limited to credit cards, auto/RV loans, home equity loans, mortgages, healthcare receivables, telecom and utility bills. For more information, visit 'http://www.CollectionsMarketing.com'.

Contact: Brian S. Reiss
Bridgeforce
(212) 245-6769
breiss@bridgeforce.com
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   Brian Reiss
   Chief Marketing Officer
   Bridgeforce
   Newark,    DE,    19702
   USA
   212-245-6769 (phone)
   breiss@bridgeforce.com