Published: March 09, 2009
Photos: Cupcaketree.com Appeals to the Green Wedding Movement
NILES, Mich. , March 9 /PRNewswire/ -- The Cupcaketree has emerged as a leading product for environmentally conscious brides who desire greener weddings. Concerned with the waste created by more traditional weddings, these brides are using "mindful indulgence" as their guide in choosing more eco-friendly products. One product that appeals to this green wedding movement is the corrugated cardboard cupcake stand manufactured by Cupcaketree.com (http://www.cupcaketree.com)
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"Our original Cupcaketree already is the cupcake stand of choice," says Cupcaketree.com co-owner Judy Truesdell, who with her daughter Meg Truesdell, started the business in 2001. Sold under the trade name The Cupcaketree, the cupcake stand is completely recyclable, convenient and affordable -- all important eco-friendly features for the green wedding movement, according to Truesdell.
TheMichigan-based company made a business decision early on to use corrugated cardboard for environmental purposes. "We knew that the corrugated industry insisted on reforestation and recycling in order to be responsible stewards of the environment," says Truesdell. An added benefit is the stand's light weight, which helps keep delivery costs down, according to Truesdell. Along with designing this innovative cupcake stand for wedding cupcakes, the company is one of the first manufacturers of this unique product. Cupcaketrees have been shipped to every state and internationally to 15 countries.
Premiering Spring 2009 Cupcaketree.com will introduce the square cupcaketree. "Our brides are always looking for something different and we have had many requests for a square cupcaketree," Truesdell said. "While the round cupcake stands have been extremely popular, the square cupcaketree brings a fresh approach to cupcake stands." They will be offered in two sizes, the large that holds up to 300 cupcakes and the mini that holds up to 100 cupcakes.
Although the corporate office of Cupcaketree.com is located inNiles, MI, the actual "trees" are manufactured inSturgis, MI. The company has had several offers to expand its production offshore, but Truesdell says that local manufacturing in theUSA is central to the company philosophy. "Using local sources to manufacture our products is just good business sense," says Truesdell. "Not only does it help stimulate the economy, it helps keep jobs right here inMichigan.
For more information about the Cupcaketree for the green wedding movement and the square cupcaketree visit http://www.cupcaketree.com or call toll free 1-866-422-8733 to request a free brochure
SOURCE Cupcaketree.com
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