Published: March 09, 2009
LongHorn Steakhouse Launches 'Discover the West in You' Campaign
ORLANDO, Fla. , March 9 /PRNewswire/ -- LongHorn Steakhouse today began airing new television commercials as part of the company's new "Discover the West in You(SM)" advertising campaign. Developed by the company's agency partner, GREY New York, the initial ads use animated illustrations to promote the values of the American West. This first set of ads will run through the end of April. The campaign is the first from LongHorn since being acquired by Darden Restaurants (NYSE: DRI) nearly 18 months ago.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090223/FL74289LOGO)
"We're very excited to be launching our new campaign," said Terry Stanley, Executive Vice President of Marketing for LongHorn. "This was a result of a year-long effort designed to clearly define the LongHorn brand. This work enables us to uniquely position LongHorn within our industry segment and reflects Darden's commitment to our growth."
The "Discover the West in You" campaign seeks to reinforce LongHorn's genuine western hospitality and other western values that have resonated so well with guests. The ideals of the American West such as simplicity, individuality and freedom are represented through the unique use of animation in the ads.
"We're confident that these commercials will stand out from others in our segment and truly engage our guests," said Joel Bulger, Senior Director of Brand Marketing for LongHorn. "The result is a campaign that is unlike anything in the industry today."
In the coming months, LongHorn will be incorporating these ideals of the American West into other components like menu design, in-restaurant materials, print and outdoor.
About LongHorn Steakhouse
More than 25 years after opening its first restaurant inAtlanta, today LongHorn Steakhouse operates more than 300 restaurants in 30 states. LongHorn is a division of Darden Restaurants, Inc. (NYSE: DRI), the world's largest full-service restaurant operating company. For more information about LongHorn, please visit www.longhornsteakhouse.com.
SOURCE LongHorn Steakhouse
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